Favor Hires New CEO to Accelerate Growth and Global Expansion

by Tina Heileman
September 9, 2015

NeighborFavor, Inc., the operator of the popular Austin-based mobile app delivery service Favor, announced today the appointment of Jag Bath as Chief Executive Officer and President. Bath has served on the Favor Board of Directors since May 2015 and joins the executive team to help the company accelerate its already impressive growth, as well as its entry into new markets in the U.S. and abroad.

Bath joins Favor with a 15-year track record of scaling startups from early stage to successful mature companies, with a focus on product innovation and revenue creation. He was most recently the Senior Vice President of Product at RetailMeNot, Inc. – the world's largest marketplace for digital offers – attracting over 700 million visits to its mobile and desktop properties and facilitating an estimated$4.4 billion in gross retail sales in 2014. Prior to RetailMeNot, Bath held several executive positions at the luxury retailer Gilt Groupe, including Vice President of Strategy and New Business, Vice President of Product Management and Engineering, and Acting CIO. Before his time at Gilt Groupe, Bath was the Director of Global Business Development at WeightWatchers.com – the world's leading weight management company, with over a million online subscribers – where he launched the company's online subscription business into China. He also held several management positions at the company in product development, marketing and international expansion, focused on the core product suite and the launch of the online business around the globe.

"Having been a Favor customer from the very first day of its launch, I've been a fan for some time now," says Bath. "Favor's superior customer service and proprietary technology nicely lay the foundation for future growth. I'm thrilled and honored to be joining the team and excited at the prospect of putting the service into the hands of more consumers and businesses."

Co-Founder Ben Doherty is stepping into the role of Chief Operating Officer and will focus on perfecting the Favor service and the launch of the service into new markets.

"This is an exciting time for our company and we are incredibly proud to have Jag join our team," says Doherty. "He deeply cares about the product, the customer experience and shares a common vision of becoming the number one delivery company in the world. I'm proud of how far we have come, especially as we fast approach 1 million total deliveries. With Jag on the team my co-founder Zac and I can get back to our roots and focus on making the Favor service the best it can be."

Favor has gained a significant customer base in its more mature markets like Austin, Texas where it first launched in June 2013. The company boasts more than 600,000 deliveries this year through the end of August -- a number that has already more than tripled the total number of deliveries in 2014.

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