1 week ago
Push product forward by designing and balancing freemium game economies, including purchase incentivization, pricing and virtual in-game products, to drive amazing player experiences, player retention, and monetization.
Collaborate with Product and UA stakeholders to define, design, and manage key game features that further engagement, retention and monetization.
Lead player segmentation strategies to personalize experiences that drive increased engagement and maximize monetization opportunities.
Partner with Analytics to collect and analyze economic, engagement, and monetization data to report on performance and suggest and implement optimizations to improve LTV.
Use a process of testing to prove hypotheses, analyze results, and recommend performance optimizations to maximize long term revenue.