Lead Generation Specialist
2 weeks ago
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Assist in optimizing our marketing automation and lead nurturing processes through email, content, and social channels.
Optimize the lead-to-customer conversion rate and increase funnel efficiencies.
Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Work to minimize list decay and unsubscribes while increasing productivity of our email sends.
A/B test and continually measure the performance of these conversion assets.
Analyze and interpret what behaviors and patterns make customers successful and more likely to be retained by the company.