The Economics of Emotion: How to Design Products and Services Everyone Will Love
How do brands like Apple, Disney, Starbucks, and Nike continue to grow their cult-like customer base while competitors struggle to keep up? It's because they've designed every inch of their products and services to tap into the core driver of all human behavior; emotion. As Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” In this month’s Action Design ATX meetup, brace yourself for a crash course in emotion and hear a new theory that explains how the world's most admired brands become the world's most admired brands.
With local best-selling author, Kyle M.K., as your guide, be ready to learn:
How each core emotion (Joy, Sadness, Anger, Fear, and Disgust) behaves, how they're triggered, and when to incorporate them in your products and services.
How emotion is used like currency and how the Economics of Emotion dictate the success or failure of a product.
How to design your products and services to inspire loyalty among your customers and employees alike - using ripped-from-the-headlines examples.