Exploring storytelling as a behavioral design tool
"Every human is an artist. And this is the main art that we have: the creation of our story."
-Don Miguel Ruiz
Together let's explore storytelling as a key component of your behavioral design tool chest. We'll celebrate the craft of the storyteller and delve into facets of this vital skill, drawing on examples across a variety of media.
Alan May, a behavioral designer, one of our organizers, and an officer in the international non-profit Action Design Network (action-design.org) will be leading the discussion. He has been in the software industry for more than 20 years in a variety of design, product, and technology roles, and has consulted on behavioral design projects for a range of non-profit and for-profit organizations in health and wellness, healthcare, edtech, information security, and sports tech.
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Location: Capital Factory, 701 Brazos St, Austin, TX 78701
16th Floor - Typically large event room on the right side after you get off the elevator, walk through the first set of glass doors
Parking Options: https://www.capitalfactory.com/parking/
We also have a smaller, focused group, the Action Design ATX Lab (http://www.actiondesignlab.org/), for people more serious about building expertise in the application of Behavioral Science to Design. Membership is by application, and the process is described on the website.
Thank you to Capital Factory for sponsoring event space in 2019 for Action Design ATX. Capital Factory is the center of gravity for entrepreneurs in Texas. They meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors, and customers.