Social Factors in Design & Behavior - A group discussion
Greetings Behaviorists! (And the behaviorally-curious!)
Some of our highest energy meetup moments have been free-form group discussions in small groups or one-on-one. That's what we're going for this month!
We’ll do a quick topic intro, and then help facilitate open discussions from full room down to 1 on 1. YOU get to talk, not just listen.
ADD TO CALENDAR: http://evt.mx/xB9Ht2VF
This months topic will be "social factors" - anything related to the social influences involved in creating great experiences: social proof, social conformity, social norming, social rewards, social cues, social support, social networks, etc. etc.
Bring your ideas, what you've read or experienced, problems you're working on and let's expand out understanding of what's possible with social in design.
BONUS INSIGHTS: You don’t actually have to have any social functionality in your product/ program/ service/ experience to leverage social factors because:
1. Humans are quick to anthropomorphize and ascribe agency to things - even inanimate things like devices and software.
2. When you deliver messaging on behalf of your organization, many social factors can fully be leveraged, even in email and social posts. Even in packaging.
3. You can have tremendous improve the value of someone’s existing social relationships (beyond your designed experience) by craft more empowering narratives, adjust limiting beliefs, facilitate more empowering behavior and much more.
4. You can help people find new more empowering social influences that are outside your designed experience, even if they don't actually connect with that group.
So basically, don't assume social factors are not at play in your product - I guarantee they are.
EASILY ADD EVENT TO YOUR CALENDAR: http://evt.mx/xB9Ht2VF
* promo Photo by Marcin Dampc from Pexels