How to Use Content Marketing to Attract Your Target Audience

June 19, 2017
7:00pm - 8:45pm

In a previous presentation, we focused on tips and tools to build an effective content creation strategy. This month, Sandi Batik shares a four-step Content Marketing process to help you focus and tune your site’s message to attract your target audience.

Content Marketing is simply connecting with, and opening a channel of dialogue with your target audience. The proven way to do this is creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience. We will examine the best ways for you to identify your audience; understand how your audience currently engages with your site; share tips for creating engaging content; and finally review tools and processes to measure, optimize, repeat successful engagement. Bring your questions and your laptops — we look forward to seeing you there.

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