Channel Marketing Manager

| Austin

Tenfold is looking for a Channel Marketing Manager to join the Marketing and Channel team. This role will be responsible for driving leads (both MQL’s and SQL’s) within our target channel demographic lists and turning them into Marketing Qualified Leads for the Channel team through various campaign efforts. They will also help out with creating new leads from current partners, lost partner leads, and other sources that are applicable. Other important tasks for this role include helping to build out sales collateral and marketing materials for the channel team to use as well as come up with new ideas to help drive demand for our channel sales department.

Tenfold is the world's leading Sales Performance Platform built for enterprises and high-growth companies. Tenfold helps companies increase revenue and build better relationships with their customers by allowing them to measure, analyze and improve every aspect of the customer journey.

What you will do:

  • Drive demand generation for Tenfold’s Channel department and provide the channel sales teams with Marketing Qualified Partner opportunities
  • Turn lost/dead partner opportunities and leads from Tenfold’s CRM into new MQL’s (Marketing Qualified Leads) through various campaigns (nurturing, re-engagement, etc.)
  • Design and implement daily outbound activities and campaigns to drive new leads for the channel team
  • Identify and prioritize customer marketing opportunities within our Channel Pipeline
  • Lead coordination of Channel Marketing activities and develop “rules of engagement” to avoid duplication of messaging while maximizing reach through channel brand messaging.
  • Design and implement online acquisition programs to build and strengthen our channel sales department
  • Create predictive / behavioral profiling for our channel prospects within our CRM databases
  • Manage comprehensive multi-channel CRM campaign calendars
  • Provide quantitative and qualitative analysis of response and ROI for all campaigns
  • Monitor competitors and other similar companies to identify best practices in lead generation for the channel
  • Keep informed of Channel/Partner trends and tools/technologies to recommend innovative approaches
  • Strong analytical understanding, ability to interpret marketing program results, customer behavioral segments, disposition patterns and control groups to optimize contact strategy
  • Leverage channel industry communications vehicles to capture additional customer information across our Channel Pipeline in an effort to increase overall lead generation and sales opportunities created for the channel
  • Work with our Sales Team and Partners to coordinate partner data maintenance and collection to help with future channel marketing campaigns

Desired Skills and Experience:

  • 4+ years Channel Marketing experience, preferably in a multi-channel environment
  • Demonstrated success designing, launching and optimizing direct channel marketing campaigns based on channel/partner customer data
  • Strong analytical channel marketing orientation with ability to translate findings into actionable insights to create impactful channel marketing programs
  • Understanding of financial assessment and ROI analysis
  • Familiarity with using databases to help design channel marketing campaigns around data trends and analysis
  • Ability to translate channel marketing objectives to Sales Teams/Data Scientists
  • Ability to manage multiple priorities & deadlines to drive results

Watch our Demo Video - https://vimeo.com/246701403

Culture Video - https://vimeo.com/229746298

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Technology we use

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Location

We are close to UT Campus with a couple of nearby restaurants like Pluckers, Fricano's Deli (great sandwiches), Friedmans BBQ, and Raku Sushi.
2222 Rio Grande Street, Austin, TX 78705

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Perks of working here

401(K)
Casual Dress
Commuter Benefits
Company Equity
Company Outings
Dental
Flex Work Hours
Generous PTO
Happy Hours
Health Benefits
Parking
Pet Friendly
Remote Work Program
Some Meals Provided
Unlimited PTO
Vision
Volunteering Opportunities
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