HotSchedules was founded in Austin, Texas in the late 90’s by two restaurant guys who thought that managing and working for a restaurant ought to be easier. They decided to tackle one problem in particular: old-school scheduling practices. When one of them was asked to build a Website for a college project, he saw an opportunity to put an end to the persistent paper-schedules and back-and-forth phone calls. He developed a site that let employees log-on and view their schedule from their computers. It was a huge hit and a company was born.
Today, HotSchedules provides the most loved, followed and used employee scheduling and labor management solution in the restaurant industry. Over the years, we’ve proudly earned the trust of more than 1.2 million managers, owners, operators, servers, line cooks, bussers and bartenders. Our employee scheduling software is used by companies of all shapes and sizes, from huge franchise operations down to independent mom and pops and pretty much everyone in between.

Director of Marketing Operations at HotSchedules

Join the HotSchedules team as our….Director of Marketing Operations:
The Director of Marketing Operations will report to the HotSchedules Chief Marketing Officer, Neville Letzerich and will lead the marketing operations function for HotSchedules, an industry leading, data-centric software company serving the hospitality sector.

You are:A Marketing Operations expert in the software, product, high-tech, professional services and/or hospitality industry who is responsible for marketing-related measurement, planning, infrastructure, key project coordination and data management. This role will act as the data-driven consultant to the CMO, facilitating the establishment of marketing strategy and ensuring alignment of business objectives with operational budgets.


  • Provide dependable advice and consultation to the CMO, leveraging marketing performance data
  • In conjunction with the CMO, collaborate with marketing leaders to achieve alignment with the corporate strategy
  • Orchestrate the annual marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing’s goals are aligned with sales and product objectives
  • Ensure impact-level marketing measurement and executive reporting on marketing’s contribution to the business
  • Drive success of key transformation projects within the marketing organization
  • Coordinate the budget strategy and manages the budget allocation and reconciliation process
  • Ensure that marketing measurement drives performance review of key functions and campaigns
  • Provide insights around campaign performance and areas for optimization
  • Lead data strategy development and infrastructure deployment, including technology ownership and marketing process governance
  • Gather and disseminate internal and external marketing best practices
  • Deliver effective change management and communications for technology implementation, data policy and process re-engineering within marketing

Organizational Interlocks

  • CMO/VP of marketing
  • All marketing functions
  • Sales operations
  • Product management
  • IT
  • Finance
  • Procurement
  • Human resources

    Success Metrics

    • Marketing efficiency (e.g. CMO dashboard delivery, stakeholder value of dashboards, bi-weekly demand generation assessments)
    • Marketing effectiveness (e.g. strategic/plan goal achievement, budget to pipeline, budget to revenue, profit improvement, stakeholder interlock)


    • BA or BS required
    • MBA a plus
    • 7+ years of marketing experience, ideally in an operations role
    • Experience serving, collaborating with and influencing executive management
    • Understanding of sales cycles and product life cycles and their respective pressures on the marketing organization to drive demand and revenue
    • Experience analyzing and optimizing marketing funnel to sales pipeline to won/lost opportunity waterfall
    • Data-driven marketing strategy, planning, budget allocation and organizational alignment experience
    • Marketing measurement analysis and delivery using data from Marketo, SalesForce, Web analytics and finance systems
    • Experience in sales, sales operations or finance is desirable
    • Demand creation/field marketing experience is desirable
    • Experience with lead management process creation, delivery, and monitoring, particularly in the area of service-level agreements, is desirable
    • IT project management experience, including the rollout of related applications to sales and marketing audiences, is desirable
    • Consulting experience is a plus
    • Leadership and change management
    • Strong organizational skills
    • Passion for data with ability to translate quantitative data into actionable recommendations
    • People management (direct and through influence), including the ability to build a new team and work with diverse skill sets (from technical to strategic resources)
    • Ability to navigate culture and politics across multiple functions
    • Ability to translate business objectives into marketing goals and measurements
    • Ability to translate business objectives into operational requirements
    • Strong communication skills and an ability to adapt to audience needs
    • Financial management and budget allocation
    • Project management
    • Collaborative
    • Analytical thinker with a natural curiosity and ability to map strategy to tactics
    • Desire to see marketing work more smoothly and efficiently
    • Goal-oriented
    • Strong business acumen
    • Comfortable working with senior leaders
    • Comfortable working under tight deadline pressure
    • Able to solve problems/meet goals in creative ways with limited resources
    • Able to identify and use resources outside direct reporting structure
    • Strategic planning process
    • B-to-B marketing domain knowledge, particularly in demand creation workflows and marketing best practices
    • Marketing/Sales technologies, especially Marketo, SalesForce and BI tools
    • Marketing funnel analysis
    • Sales pipeline analysis
    • Sales cycles
    • Product lifecycle process

    • Background/Experience

      • Key Competencies

        • Behaviors

          • Knowledge

          • We Are:

            Well-known across the globe for bringing the restaurant, retail and hospitality industries to the Cloud with our pioneering web & mobile products, superior customer service – and the people who make this happen.

            Our Values: Because they are important to us!

            Hospitality – We go beyond the expected to provide unparalleled experiences and help our customers do the same.

            Empathy - We started in a restaurant. Service of others - both externally and internally - is in our blood.

            Innovation – We never give up seeking creative ways to solve tough problems.

            Community – We believe in the power of the communities we create and serve, our community of team members and in giving back to the communities we live in.

            Fun – This isn’t just a job, it’s a calling, and we love it!

            Accountability - We do what we say we’re going to do. If something happens to prevent that, we determine the new course and communicate quickly.

          • Learn more about us, our story and how we became a part of the HotSchedules family of products and services. Visit the About Us page on

Company Reviews

"I love our mission of serving those who serve others. It's very humbling and gratifying."
DeeDee Breaux
Sr. Technical Recruiter
at HotSchedules
"There's so much uncharted territory in this industry and it's ripe for the picking. I just can't wait to see HotSchedules grab hold of that and run with it."
Brandon Roesler
Product Content Writer
at HotSchedules
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Why work with us
Be part of the vibrant, enthusiastic and growing team at HotSchedules - well-known across the globe for bringing all aspects of restaurant management to the cloud. This is your chance to join a hip, Austin-based tech team that has a passion for serving those who serve others!
Our company values say it all: Hospitality, Empathy, Innovation, Community, Fun, and Accountability. We have a service driven culture, we use creative ideas to solve problems, we treat all employees like family, we have tons of fun and from the very top, we are humble.
Perks & Benefits
Open PTO program
Company subsided health, dental and vision insurance
4 charity days per year to give back to their favorite charity
Matching 401K program
Monthly Cell Phone Reimbursment
2 weeks maternity and paternity leave
Free covered parking
Beautiful 2222/360 location with rooftop deck

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