Conversational Marketing Manager

| Austin

Conversational Marketing Manager

 

We’re looking for a talented B2B marketer with technical expertise who can help us build and optimize Drift bots to create interactive, personalized experiences for prospects and customers.

 

What you’ll do in this role:

 

  • Interact regularly with sales to understand the language they use to best sell the product then adopt and evolve this language for use in welcome messages, bots and emails.
  • Live and breath company’s brand voice to ensure bots reflect this point of view in appearance and responses given.
  • Leverage the Drift platform to create inviting calls-to-action, book qualified meetings for the sales team, route support questions to the Knowledge Base or existing support ticketing system and enroll contacts in email sequences from marketing automation system.
  • Work within the marketing team to link emails to bots and Conversational Landing Pages, use bots to 'gate' content and set up email nurtures based on bots interacted with.
  • Work with the ABM team to ensure target accounts are always greeted by assigned rep.
  • Have an understanding of your company’s marketing and sales tech stack and the information that flows through it to be pushed into and pulled out of Drift.
  • Have a clear understanding of what your conversion rates should be and how to leverage copy variations and other experiments to hit those metrics.
  • Push edits and updates constantly to ensure that bots are providing the best experience on site for customers, prospects and the sales team.

 

Qualifications:

 

  • 3 – 5+ years experience in marketing operations
  • Understanding of company’s value proposition, lead qualifiers, best fit customer and personas
  • Willingness to experiment – even if something doesn't work, be prepared to learn from your failures
  • Experience rolling out conversational marketing platforms (like Drift) and sales engagement tools (like Outreach.io)
  • Experience integrating chat tools with CRMs (like Salesforce.com) and marketing automation platforms (like Marketo)
  • Ability to work across teams including marketing, sales, IT and operations
  • Quick learner, always looking to embrace and master new technologies
  • Ability to multitask and work independently, comfortable working in a fast-paced environment
  • Bonus: Certified in Conversational Marketing
  • Bonus: Experience with a company practicing account-based marketing
  • Bonus: Development experience using APIs for chat, CRM and marketing automation

 

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