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Conversational Marketing Manager

| Austin

Conversational Marketing Manager


We’re looking for a talented B2B marketer with technical expertise who can help us build and optimize Drift bots to create interactive, personalized experiences for prospects and customers.


What you’ll do in this role:


  • Interact regularly with sales to understand the language they use to best sell the product then adopt and evolve this language for use in welcome messages, bots and emails.
  • Live and breath company’s brand voice to ensure bots reflect this point of view in appearance and responses given.
  • Leverage the Drift platform to create inviting calls-to-action, book qualified meetings for the sales team, route support questions to the Knowledge Base or existing support ticketing system and enroll contacts in email sequences from marketing automation system.
  • Work within the marketing team to link emails to bots and Conversational Landing Pages, use bots to 'gate' content and set up email nurtures based on bots interacted with.
  • Work with the ABM team to ensure target accounts are always greeted by assigned rep.
  • Have an understanding of your company’s marketing and sales tech stack and the information that flows through it to be pushed into and pulled out of Drift.
  • Have a clear understanding of what your conversion rates should be and how to leverage copy variations and other experiments to hit those metrics.
  • Push edits and updates constantly to ensure that bots are providing the best experience on site for customers, prospects and the sales team.




  • 3 – 5+ years experience in marketing operations
  • Understanding of company’s value proposition, lead qualifiers, best fit customer and personas
  • Willingness to experiment – even if something doesn't work, be prepared to learn from your failures
  • Experience rolling out conversational marketing platforms (like Drift) and sales engagement tools (like Outreach.io)
  • Experience integrating chat tools with CRMs (like Salesforce.com) and marketing automation platforms (like Marketo)
  • Ability to work across teams including marketing, sales, IT and operations
  • Quick learner, always looking to embrace and master new technologies
  • Ability to multitask and work independently, comfortable working in a fast-paced environment
  • Bonus: Certified in Conversational Marketing
  • Bonus: Experience with a company practicing account-based marketing
  • Bonus: Development experience using APIs for chat, CRM and marketing automation


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Austin, TX

What are UiPath Perks + Benefits

UiPath Benefits Overview

We won an award from Comparably for our perks and benefits. Alongside gorgeous compensation, equity, unlimited vacation and quality healthcare, you get flexible hours, free food, wellness programs, and the chance to travel globally. You can learn more about her perks from this video: https://youtu.be/YTL3BIHM2Gk

Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Cross functional training encouraged
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