Digital Marketing Analyst

| Austin
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are built for the wild. 

As the Digital Marketing Analyst, you will drive visibility and insight through reporting and analytics into YETI’s Direct to Consumer marketing initiatives and website properties ( and You will own website tagging and data acquisition and will work closely with internal digital marketing channel owners to hone targeting and budget strategies. You will work closely with YETI’s external development and marketing teams for website and targeting data collection and strategies. YETI’s Digital Marketing Analyst must be highly analytical, deeply detail-oriented, strive for consistent data accuracy across multiple systems, and effectively work cross-functionally to drive business results.

A look at your day-to-day

  • Empower marketing channel owners (email, paid search, organic search, social, affiliate, display, retargeting) with actionable insights to drive the YETI Ecommerce business, including targeting strategies, website features, site improvements, and UX design.
  • Analyze and forecast key site metrics such as website traffic, conversion rate, average order value, and units per transaction. Break these metrics into defined funnel steps to develop focused KPIs.
  • Own site data acquisition through Google Tag Manager, and set processes for campaign tracking. Work with developers to implement new tracking and ensure current tagging is consistent and accurate.
  • Manage Google Analytics implementation including goals, page groups, behavior flows, attribution models.
  • Build out advanced reporting and segmentation using BigQuery and Tableau, including real-time dashboards, user-level reporting, and blending with non-GA data sources.
  • Identify and help structure test opportunities, and collaborate with Ecom Testing and Personalization Analyst to design and implement tests.
  • Collaborate with Ecom Business Analyst on sales and forecasting crossover reporting with site analytics.

Now for a little bit about you….

  • 3+ years of experience in e-commerce, website, marketing or digital analytics role
  • Expert knowledge of Google Tag Manager, Google Analytics or related site metrics ecosystem (Adobe Analytics)
  • Advanced Excel knowledge, including nested formulas, lookups, pivot tables, flexible models, and macros
  • Proficient in SQL and comfortable with querying and sanitizing data from relational databases, including Google BigQuery
  • Advanced experience using Tableau (or other BI tool) with table calculations, LOD (level of detail) calculations, parameters, and sets
  • Excellent communication, collaboration and presentation ability
  • Strong sense of prioritization and focus on key business drivers
  • Experience with JavaScript, HTML, CSS, R, Python is a plus

Perks At YETI? We’ve got ya covered…

  • YETI Swag Package
  • Employee discounts on YETI products
  • Friends and Family discounts on YETI products too!
  • Lunch with our cool Ambassadors from the outdoor industry – get a chance to meet & break bread with your favorite fishing guides, BBQ pit masters and hunting pro’s
  • 401K match
  • Competitive PTO program that incorporates Loyalty Leave: 1 extra day of PTO with each year of service (up to 5 additional days after 5 years)
  • Day of Service – 1 day per year to do community volunteer work
  • Medical, dental, and vision insurance
  • Employee Development Opportunities
  • Casual work environment – what else would you expect for a cooler company?
  • Standing desk options
  • Discounts with outdoor vendors / clients (such as Patagonia, Kuhl, Costa, etc)

 YETI is proud to be an Equal Opportunity Employer.

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Technology we use

  • Engineering
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7601 Southwest Pkwy, Austin, TX 78735
7601 Southwest Pkwy, Austin, TX 78735

Insider's spotlight

What’s the vibe like in the office?

An atmosphere of comfort and hard working peers create a warm and fun environment to come to everyday; it doesn't feel like work! Our peers and leadership provide constant recognition and support through shout outs, contests, and peer-to-peer awards. We work as one team for our customer.


Customer Service Representative

How do you collaborate with other teams in the company?

One of the best parts about my job is the opportunity to work with multiple groups across the organization. As the technical voice for YETI, engineering is presenting technologies to leadership, walking through product design with marketing, or fielding questions from our customer service team. There's never a dull day as a YETI Engineer!


Manager of Design Engineering

How does the company support your career growth?

My managers have been supportive of my career by guiding me towards a path that compliments my skills and strengths. They've offered me a variety of resources and introduced me to the decision makers to show their support for my development. After 3 years with Customer Service team, I've recently joined the Innovation team to pursue my passion.


Associate Program Manager

We have reoccurring one-on-ones for discussing ongoing projects or working on personal development. I have an open door policy (or would if I had a door) where anyone can stop by at any time to talk or just catch up. We have a lot of things going on but making sure I am available to my group to help out where I can is an important part of my job.


Director of Logistics

As the Core Products Planner for Soft Goods, my days involve collaboration throughout the organization and with our valued International Suppliers. During this process, I create proposals to solve any issues that may arise until YETI inventory reaches our hub for fulfillment. This ensures we provide quality delivery to our customers.


Core Products Planner, Soft Goods

Perks of working here

401(K) Matching
Casual Dress
Conferences & Training
Dental Benefits
Generous PTO
Happy Hours
Health Benefits
Onsite Gym
Some Meals Provided
Vision Benefits
Volunteering Opportunities
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