Digital Marketing Director

Our Consumer Marketing Team is essential in helping RetailMeNot consumers engage with our products and save money on their purchases. As the Digital Marketing Director you will play a meaningful role in developing our marketing strategy and executing on this strategy through digital channels. In doing so, you will drive customer acquisition, new product adoption and revenue. You will manage a team of digital experts and work cross-functionally to achieve business goals. Relationship building and your ability to influence and gain buy in, are critical to success. You'll bring experience that spans across multiple digital channels, including SEM, programmatic, social media, affiliate, content marketing and mobile app acquisition.

Who You Are

  • You have 10+ years of digital marketing experience with a track record of driving customer acquisition and revenue growth (Retail industry preferred) and 5+ years as a people manager
  • You have strong analytical skills and an ability to interpret data to derive actionable insights; experience working with a Multi-touch Attribution vendor a plus.
  • You are technically savvy with a pulse on trends and innovations within AdTech and the digital marketing landscape
  • You can influence and partner effectively with product management, business operations, ad operations and engineering
  • You have impeccable attention to detail and strong organizational skills as well as excellent communication skills, executive presence and experience communicating with C-suite executives
  • You have the ability to work in a fast-paced environment, handling multiple projects with tight deadlines, especially during key seasonal periods
  • You have a Bachelor’s degree in Marketing, Business Administration or related field

What You'll Do

  • You will oversee the development and execution of marketing strategies to drive customer acquisition, revenue and new product adoption across multiple digital channels, including programmatic (display & video), SEM, digital radio, social media and mobile app
  • You'll execute these strategies through both an in-house team and external agencies
  • You will lead and grow a team, with a significant focus on developing career paths
  • You will partner with the brand marketing team to develop creative strategy and messaging at the channel level and to execute campaigns that drive brand consideration
  • You'll lead contract negotiations and relationships with external vendors, partners and agencies
  • You will lead campaign and seasonal planning and coordinate across the marketing organization to achieve shared business results
  • You'll be responsible for all budgeting, forecasting & reporting on key business health metrics, including weekly traffic numbers, return on investment and quarterly OKRs
  • You'll work closely with the Biz Ops team to optimize value at the channel level and work with an external vendor to develop multi-touch attribution for use in budgeting decisions
  • You'll communicate marketing plans and results internally to ensure cross-functional teamwork and coordination
  • You'll assure that we are aligned with all privacy regulations surrounding data usage and targeting

Who We Are

  • We have an open environment where all employees are given a lot of responsibility and the freedom to make a huge impact
  • We work collaboratively with people outside of the reporting relationship in order to achieve results through cross-organizational teams
  • We value different perspectives and believe this translates into stronger products and a better workplace
  • We have lots of smart people to work with and learn from
  • We will provide you with food, food, and more food, as well as free 24/7 downtown parking

RewardsWe offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following: - Competitive base & bonus packages; salary negotiable- Long Term Incentive Plan- Performance based rewards & recognition for your hard work and service- Very competitive benefits packages, including best-in-class parental leave- Open & flexible PTO- Cell phone & gym membership reimbursements- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week About UsRetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. U.S. Equal Employment Opportunity/Affirmative Action Information Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • WordpressCMS

Location

From the fun decor and outdoor patio to our weekly happy hours, there’s a place for everyone in downtown Austin, Texas.

An Insider's view of RetailMeNot, Inc.

What are some social events your company does?

RetailMeNot hosts a variety of community-building events to keep things lively and fun. Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and board game matches, providing a way for everyone to unwind have a good time. We also bring in speakers from the community for an outside perspective.

Lizette

Sr. Director, Culture and Engagement

What are RetailMeNot, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

A rich offering of medical, dental and vision plans are just the start of our basic benefits. Enjoy robust 401(k) and long term incentive plan benefits, free catered lunches, gym and cell phone reimbursements and free downtown parking. Need a pick-me-up? Join a colleague at the fresh juice bar or chat with one of our baristas at our full-service coffee bar.

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