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Digital Marketing Director

As Digital Marketing Director, you will join the Consumer Marketing team to play a critical role in developing marketing strategy and execution through digital channels to drive customer acquisition, retention and loyalty. This role is pivotal in helping RetailMeNot consumers engage with our products and save money on their purchases. This role will require a deep knowledge of digital marketing, data analytics & measurement, CRM and MarTech. You will manage a team of digital marketers and work cross-functionally to execute programs and achieve business goals. Relationship building and your ability to influence and gain buy in are critical to success. The ideal candidate has experience that spans across performance marketing, mobile, CRM, data segmentation, media measurement and project management.

Who You Are:

  • You have 10+ years of digital marketing experience with a track record of driving customer acquisition and revenue growth (Retail industry preferred)
  • You have a Bachelor’s degree in Marketing, Business Administration or related field
  • 5+ years as a people manager with proven success growing and mentoring teams
  • 5+ years of cross-channel CRM experience with a track record of managing B2C customer lifecycle campaigns from concept to completion
  • Demonstrated experience managing a multi-million dollar marketing budget and executing across multiple digital channels, including SEM, programmatic (display & video) and mobile app acquisition; experience managing both external agencies and in-house media teams
  • Strong analytical skills with the ability to interpret data to derive actionable insights; experience working with a Multi-touch Attribution vendor a plus.
  • Technically savvy with a pulse on trends and innovations within MarTech and the digital marketing landscape
  • Ability to influence and partner effectively with product management, product marketing, business insights, ad operations and engineering
  • Self-starter with an entrepreneurial mind-set and determined approach to achieve success
  • Impeccable attention to detail and strong organizational skills
  • Excellent written and communication skills, executive presence and experience communicating with C-suite executives
  • Ability to work in a fast-paced environment, managing multiple projects with tight deadlines, especially during key seasonal periods

What You'll Do:

  • You will lead the development and execution of marketing strategies to drive customer acquisition, revenue and new product adoption across multiple digital channels, including SEM, programmatic (display & video), digital radio and mobile app
  • You will manage execution through both an in-house team and external agencies.
  • Lead the development and execution of cross-channel marketing strategies to support onboarding, lifecycle, engagement and retention programs in partnership with Product and Product Marketing
  • Lead, inspire, manage, and mentor direct reports to maximize their individual potential and professional growth, as well as ability to collaborate effectively as a team
  • Lead digital innovation within the marketing team by continually testing new technologies and tools, and establish a process for measuring and scaling successful programs
  • Partner with the B2B and the Sales teams to create new monetization opportunities for revenue growth from retail customers
  • Partner with the brand marketing team to develop creative strategy and messaging at the channel level and to execute campaigns that drive brand consideration
  • Partner with the product and engineering teams to develop a 360 view of the customer and leverage data for audience targeting and lifecycle marketing; identify the key drivers of engagement along with actionable insights from customer data to continually improve acquisition and retention strategies.
  • Manage campaign and seasonal planning and coordinate across the marketing organization to achieve shared business results
  • Responsible for all budgeting, forecasting & reporting on key business health metrics, including weekly traffic numbers, ROI and quarterly company goals
  • Work closely with the business insights team to optimize ROI at the channel level and work with an external vendor to develop multi-touch attribution for use in budgeting decisions
  • Utilize advanced audience targeting strategies and creative testing frameworks to improve response and ROI
  • Manage contract negotiations and relationships with external vendors, partners and agencies
  • Communicate marketing plans and results internally to ensure cross-functional collaboration and coordination
  • Be the steward for compliance with all privacy regulations surrounding data usage and targeting

Who We Are:

  • We have an open environment where all employees are given a lot of responsibility and the freedom to make a huge impact
  • We work collaboratively with people outside of the reporting relationship in order to achieve results through cross-organizational teams
  • We value different perspectives and believe this translates into stronger products and a better workplace
  • We have lots of smart people to work with and learn from
  • We will provide you with food, food, and more food, as well as free 24/7 downtown parking

Rewards
We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:
 
- Competitive base & bonus packages; salary negotiable
- Long Term Incentive Plan
- Performance based rewards & recognition for your hard work and service
- Very competitive benefits packages, including best-in-class parental leave
- Open & flexible PTO
- Cell phone & gym membership reimbursements
- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week
 
About Us
RetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out.
 
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • WordpressCMS

Location

From the fun decor and outdoor patio to our weekly happy hours, there’s a place for everyone in downtown Austin, Texas.

An Insider's view of RetailMeNot, Inc.

What are some social events your company does?

RetailMeNot hosts a variety of community-building events to keep things lively and fun. Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and board game matches, providing a way for everyone to unwind have a good time. We also bring in speakers from the community for an outside perspective.

Lizette

Sr. Director, Culture and Engagement

What are RetailMeNot, Inc. Perks + Benefits

RetailMeNot, Inc. Benefits Overview

At RetailMeNot, we aim to take care of our employees in all aspects. We offer comprehensive health benefits as well as a 401(k) plan with generous matching. We have free downtown parking (and if you don’t have a car, we pay for your public transit choice), cell phone and gym reimbursement, on-site free fitness classes, catered lunch four days a week and breakfast twice a week, unlimited coffee from an on-site barista, snacks on every floor, and yes - a beer keg on tap. For our employees well-being, we offer an open PTO plan, robust wellness program with monthly challenges and related prizes, and secure local wellness and health related discounts. For families, we we have policies in place to help with the adjustment to parenthood. When a child joins the family, caregivers can be granted up to 16 weeks of paid parental leave. New parents also receive a generous baby bonus.

Culture
Volunteer in local community
At the company and department level, our teams are committed to Austin. We regularly organize volunteer outings with Austin Parks, Central Texas Food Back, Community First and more.
Partners with Nonprofits
RetailMeNot supports any organization that matches one of our seven company giving priorities: families, environment, arts, wellness, education, STEM, and LGBTQA+.
Intracompany committees
RetailMeNot has eight employee resource groups (ERGs).
Open door policy
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RetailMeNot's FSA helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2700 annually.
Disability Insurance
RetailMeNot offers both short term and long term disability insurance. Employees also have the option to purchase extra coverage.
Dental Benefits
We offer dental insurance through Delta Dental PPO.
Vision Benefits
We offer vision insurance through VSP.
Health Insurance Benefits
We offer three plan options through BCBS, a PPO, EPO and HDHP. In addition, these plans come with company-funded HCA or HSA accounts.
Life Insurance
RetailMeNot offers group-term life insurance with a payout of 2x an employee's annual salary for the duration of employment. We also offer additional voluntary life insurance.
Wellness Programs
Our employees' well-being is very important to us. We have a variety of perks that help promote physical mental and financial wellness.
Onsite Gym
Free membership to the gym in our building plus onsite fitness classes (yoga, spin, bootcamp).
Retirement & Stock Options Benefits
401(K)
RetailMeNot encourages and helps you plan for retirement. Employees are eligible to participate in the 401(k) plan after 30 days.
401(K) Matching
RetailMeNot matches 100% on the first 3% that you defer and 50% on the next 2% you defer for a total of 4%. Matched contributions are immediately vested.
Performance Bonus
We offer semi-annual bonuses and a long term incentive plan, designed to reward employees for helping achieve long-term company goals.
Child Care & Parental Leave Benefits
Child Care Benefits
We subsidize your childcare provider search and also offer a Dependent Care Flexible Spending Account which helps employees cover childcare expenses with pre-tax contributions of up $5000/year.
Generous Parental Leave
RetailMeNot offers up to 16 weeks of paid parenting leave a flexible return-to-work schedule. New parents also receive a generous baby bonus.
Family Medical Leave
RetailMeNot offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
We believe that taking time off leads to happier, healthier and more engaged employees. We offer an “open” Personal Time Off (PTO) program.
Paid Volunteer Time
Employees can get involved individually or department-wide with volunteer opportunities, and the company also supports with volunteer opportunities and financial giving.
Paid Holidays
RetailMeNot has 11 paid holidays per year.
Paid Sick Days
Perks & Discounts
Beer on Tap
RetailMeNot has a different craft beer on tap every week, and a wide variety of adult beverages available for our weekly happy hours.
Casual Dress
Of course we have a casual dress - this is Austin:)
Commuter Benefits
We offer a $100 per month transportation stipend if you choose not to take advantage of our free downtown parking
Company Outings
Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and a holiday party, providing a way for everyone to unwind and have a good time.
Free Daily Meals
RetailMeNot provides catered lunch four days/week and breakfast two days/week. We offer several meal choices each day, including options or vegetarian, vegan, and gluten-free diets.
Game Room
RetailMeNot has a game area with a pool table, fuse ball, ping pong, gaming stations, electric keyboard and a bunch of board games.
Stocked Kitchen
We have well-stocked micro-kitchens on every floor, including unlimited beverages such as Waterloo sparking water, gourmet coffee, tea and sodas.
Some Meals Provided
Foodie alert! On Fridays we have Fooda cater lunch. They bring Austin's famous food truck scene to us in the form of onsite pop up restaurants.
Happy Hours
We have weekly happy hours with craft beer and wine.
Parking
We provide paid parking for all of our full-time employees. If you’d rather walk, bike, or take public transportation to the office, you are eligible for a transportation stipend every month.
Relocation Assistance
RetailMeNot offers financial assistance to new hires when they relocate to Austin.
Fitness Subsidies
In addition to our free onsite gym, RetailMeNot offers up to $40/month for fitness reimbursement. This can include gym memberships and other fitness activities, like race entry fees.
Professional Development Benefits
Job Training & Conferences
We offer robust learning and development options, including leadership training and funded external professional development. We also use Udemy,which offers curated learning content for our employees.
Tuition Reimbursement
RetailMeNot will pay the education costs, up to $5,250 per calendar year, for courses directed toward obtaining an Associate’s, Bachelor’s, Master’s or other postsecondary degree.
Diversity Program
RMN is serious about diversity and inclusion, and we’re dedicated to creating paths in our company for every perspective and style. Our ERGs support talent development, community and networking.

Additional Perks + Benefits

What are great perks without a cool space to work? We have five floors in the heart of downtown Austin, with themed conference rooms and open workspaces. Each of the five floors are playfully designed in themes of retail categories including consumer electronics, games and toys, sports, music, travel, and books, and incorporate vibrant, bright colors to inspire creativity. Central in the reception area is a company timeline of major milestones on one side and company values on the other side. It’s important to remember where we came from and how we built RetailMeNot as a team, one milestone at a time. On the opposite side, we display the values we rally around as a company. We also have a photo booth to capture the fun memories we make. Employees and guests both delight in the novelty. Finally, our reception desk is actually a full-service coffee bar with baristas at the ready. Our baristas source some of the best coffee from local vendors bringing an Austin vibe to our favorite beverages.

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