Director Growth Marketing

| Austin
RigUp is hiring a Director of Growth Marketing, to be one of the key leaders on the marketing team. This is a great opportunity for an experienced Performance Marketer to lead multi-channel customer acquisition, engagement, retention, and winback using owned and non-owned channels. You will report to the Head of Marketing to develop and deploy performance marketing strategies across all channels and regions. You will also be responsible for identifying opportunities, best practices, and tracking results both process improvement and also on actual performance and KPIs (LTV/CAC, etc.)
The ideal candidate will have a consistent track record of developing data-driven media strategies and tactics that drive positive ROI both on a direct basis, as well as longer term brand metrics. You will think creatively and analytically, provide leadership to a growing team, and work collaboratively across the organization. Additionally, we are looking for someone able to thrive in a fast-paced environment with a "roll up your sleeves" attitude and entrepreneurial spirit.

What You'll Do...

  • Lead a Growth Marketing team and work with cross-functional partners to align marketing strategies and goals and build a world-class performance marketing engine across tracking, attribution, automation and optimization
  • Leverage the Network, identifying opportunities and designing experiments to create the next generation of capabilities, including the improvement of performance creative assets
  • Build Relationships: Interface with other functional areas (Finance, Ad Tech, Legal, Data Science, Analytics etc.) to ensure we are bringing all available tools to bear on our global performance marketing priorities
  • You will help build, champion and improve automation tools and help build a comprehensive platform for campaign management across all channels
  • Lead effort to utilize data-driven methodology, analysis and measurement to improve effectiveness in all marketing channels
  • Partner with Data Science to ensure robust attribution models are built to effectively measure performance of each digital and offline channel, and also understand synergies across channels
  • Lead the development of growth marketing strategies to support growth of RigUp and ensure team meets all targets within efficiency parameters, including:
  • Optimal Spend allocation between customer types and geographies, taking into account market balance
  • Ensuring budget is allocated across various channels to optimize a complex set of goals
  • Manage CRM team to create tight alignment in all retention and engagement strategies across projects
  • Collaborate with Product and Tech Leadership, and external vendors, to build platforms and processes to enable customer targeting/segmentation, campaign execution, and measurement/optimization at scale
  • Partner with creative teams to ensure that creative is built and optimized for the unique form factor of each channel, developing collaboration models and processes for live creative testing

What You'll Need...

  • A strategic leader with deep understanding of organizational effectiveness and a champion of efficiency
  • An energy giver with a positive outlook and the ability to influence the direct team, peers, and senior leaders across all company functions
  • A natural team player, with a strong track record of cross-functional leadership and partnership
  • Very strong analytical skills with the ability to promptly establish priorities and communicate expectationsHigh emotional intelligence and empathy
  • Ability to bring together "brand" spend and "performance" spend mentalities, leveraging the multiplying effect of great creative on both areas of spendFluent across all digital channels
  • Experience working in a matrixed environment and with sales and success teams
  • Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy
  • Experience running referral programs in a B2B contextExcellent verbal, written communication and presentation skills, ability to organize information in a high level way to communicate key points to partners
  • Self-motivated and strong collaborator

Perks

  • Flexible PTO policy
  • 401k Program with 4% match
  • Fully paid health insurance
  • Daily catered meals
  • Competitive commuter benefits
  • Work from home flexibility
  • Open office space in the heart of downtown Austin
  • Career development opportunities + partial reimbursement for ongoing education
  • $2,000 vacation stipend on your 3 year anniversary

RigUp is a technology company that's building a platform to better support the energy workforce. Through the industry’s largest marketplace, we’re improving the lives of contractors and helping service providers and operators find the people who will get the job done. Headquartered in Austin, TX, and backed by Founder’s Fund, Quantum Energy Partners, and Silicon Valley Bank, we’ve raised $123.8 Million in funding to support our mission to change the way work is done in the oilfield.
Our goal is to make RigUp an environment where any and all people feel welcome, respected, and free to be their authentic selves. We welcome applicants of all gender identities, sexual orientation, educational background, religion, ethnicities, veteran status, and citizenships. We’d love to learn what you can add to our team!

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Location

RigUp is located in downtown Austin right next to Lady Bird Lake. We're close to a ton of restaurants, coffee shops, bars, and trails along the water!

What are RigUp Perks + Benefits

RigUp Benefits Overview

Competitive salary
Full health, dental, and vision coverage
Unlimited vacation
401(k) with 4% match
$2,000 annual vacation stipend starting on your 3rd anniversary
Regular off-site activities such as happy hours, team building events, intramural sports leagues, etc.
Catered breakfast, daily lunch stipend, and a fully stocked kitchen
75% tuition reimbursement on continuing education
Office in the heart of downtown Austin
Flexibility to work from home
Onsite gym

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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