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Director, Marketing

| Austin

About Blackbaud:

Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundation, corporations, education institutions, and the individual change agents who support them. We work with over 35,000 organizations, helping them realize their goals, fund their missions, manage their operations, and develop long-lasting supporter relationships.  Our customers are passionate about making the world a better place, and we’re inspired by the opportunity to help them.

The Director, Vertical Marketing is primarily responsible for developing and executing the Go-To-Market strategy for assigned vertical.  This includes creating the market definition, value proposition, buyer profiles, packaging and offer creation, as well as sales enablement tools that ensure increased market share and customer retention.

Develop and Execute the “Go to Market” strategy to achieve growth objectives for your vertical

Achieve and exceed annual sales targets for the vertical.

Create strategic marketing plan for assigned vertical, including market sizing, segmentation, key plays and strategies for increasing market share and retaining/expanding existing customers.

Oversee the sizing and definition of market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation for assigned portfolio.

Oversee packaging and pricing decisions for assigned vertical.

Translate the positioning framework into actionable plans across the vertical with measureable results.  Ensure consistent view of vertical and solid understand of each buying persona and the corresponding solutions to meet their needs.

Leverage deep understanding of key market segment strategies and the needs of our customers to establish a winning position assigned vertical within the competitive landscape.

Collaborate closely with Demand Generation to ensure sufficient volume of opportunities to meet pipeline coverage and sales objectives.

Ensure the design and create consistent sales toolkits for assigned portfolio to increase win rate.

Oversee content management of sales collateral for portfolio – and ensure effectiveness and consistency in messaging, and assessing the types of effective collateral

Ensure Partnership with Sales Enablement and Customer Success for front line sales and customer communications - partner across sales, solutions engineers, and marketing in ensuring effective communications that drive results.

Ensure leverage of our value proposition in developing content for:  product differentiation presentations, competitor information, needs analysis, case studies, web content, and ROI benefits.

Empower internal stakeholders; influence external nonprofit decision makers, partners, and thought leaders

Represent comprehensive view of opportunities and challenges for vertical to stakeholders across the business, including executives.

Effectively engage Marketing, Sales, Product Management, Partners, and Customer Success; liaise across various organizational levels to ensure the overall success of assigned vertical in the market.

Work with Product Management to drive roadmap investment strategy and ensure execution to meet vertical objectives.

Ensure that the organization is effectively equipped and collaboratively educated on our strategy to enable full achievement of revenue goals.

Leverage your reputation as a senior ‘market expert’ to partner with senior leadership and guide the short and long-term agenda for assigned vertical.

https://blackbaud.wd1.myworkdayjobs.com/en-US/ExternalCareers/job/Charleston---South-Carolina---USA/Director--Marketing_R0002473-1?source=BuiltinAustin-        Ensuring internal and external stakeholders are armed with: value/differentiation presentations, pitch decks, demonstrations, call scripts, case studies, web content, white papers, ROI modeling.

-        Ensure strong partnership and collaboration with Demand Generation, Product Marketing, and Digital Marketing teams to design and deliver lead generation initiatives across multiple vehicles

-        Ensure a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate internally and externally


  • Bookings
  • Units
  • Market share
  • Revenue

Experience and Skills

  • 7-10 years of software Product Marketing experience and/or specific vertical expertise
  • Experience and a track record of driving adoption, growth and results
  • BS/BA required, MBA advantageous
  • Strong problem solving, analytical and mental acuity
  • Business savvy with proven ability to develop, promote, and execute a business development plan
  • Exceptional ability to write and create product content; able to write quickly and concisely for non-technical audiences; writing samples required
  • Proven influencing skills with top executives, working cross-functionally and with clients/prospects
  • Self starter, creative thinker, excellent listener and communicator
  • Strong affinity for sales team success, prior sales experience a plus
  • Proven marketplace relationship building skills with industry influencers, pivotal clients
  • Proven record of thriving in fast-paced and matrixed environment


  • Experienced with salesforce.com or similar CRM, web conferencing tools, expert-level proficiency with MS Word, PowerPoint, and Excel
  • Prior experience working with nonprofit software or services providers
  • Experience working for or volunteering with a nonprofit or nonprofit board experience


  • Product Roadmaps from Product Management
  • Horizontal Product Marketing Plans and Content from Horizontal Product Marketing
  • Market and Customer Data
  • Market Research, Customer, Prospect and Front Line Feedback


  • Vertical Go-To-Market Strategy and Plans
  • Go-To-Market Plans updated quarterly with ongoing execution
  • Vertical content for Demand Gen for all key buying personas

Why you’ll want to come work here: 

  • Competitive salary (commission/bonus based on type of role), 4 weeks paid time off, great benefits (medical, dental, vision, FSA), 401K match
  • Gift matching, volunteer for vacation program, and endless community involvement opportunities
  • Named to Forbes’ Fast Tech 25 and Fortune’s Change the World List; we are growing and offer incredible opportunity for advancement
  • Tremendous company culture and office perks like onsite gym, free snacks, café, and cutting-edge new headquarters to be completed in 2018

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter and Facebook.  

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • GroovyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • ExpressFrameworks
    • FlexFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • ApacheFrameworks
    • KafkaFrameworks
    • Event HubsFrameworks
    • ElasticSearchFrameworks
    • AnsibleFrameworks
    • MyBatis/JPAFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AxureDesign
    • BalsamiqDesign
    • InVisionDesign
    • Aha!Management
    • JIRAManagement
    • Microsoft ProjectManagement
    • SalesforceCRM


Located in the Domain area, just steps from the Metro station and access to all that Austin has to offer!

An Insider's view of Blackbaud

What are some social events your company does?

We try to do at least one event per month that caters to all interest areas, whether that’s our Pinewood Derby, our May the 4th Be With You Movie Marathon or Progressive Potlucks, where employees tour the office to pick up different parts of the meal. We also championed having a float in the Austin Pride Parade this year for the first time ever.

Stefanie Greene

HR Manager

How does the company support your career growth?

We have a very employee-focused environment. Our managers and team leads will often discuss career development strategies with us and offer opportunities to connect with people who can give us firsthand information about a role or experience. To help us be as successful as possible, they suit our strengths and the company's needs.

Kristin Nelson

Team Lead, Sales

How do your team's ideas influence the company's direction?

We have changed our fundamental offering from a software solution to a series of capabilities and analytics that have an immediate and measurable impact on customer outcomes. This allows our sales team to be highly consultative with clients, introduce them to a broader community and have confidence that the outcomes we promise will be delivered.

Brandon Phipps

VP of Sales and Market Development

How has your career grown since starting at the company?

In just over 3 years, I went from an associate account executive to a sales team lead and was then given the opportunity to completely re-imagine the inside sales team here in Austin. We are growing very fast, and one of our team’s fundamental purposes is to support this growth by generating top-notch sales talent that can be promoted.

Stephen Bach

Inside Sales Manager

What are Blackbaud Perks + Benefits

Blackbaud Benefits Overview

At Blackbaud, we know how important it is to have good, affordable health and group benefits
and a retirement program that helps you save for your future. That’s why we offer competitive benefits that
can provide protection, peace of mind, and savings. Whether it’s health care, income protection, retirement savings, or other benefits, we’ve got you covered!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
The B-Healthy Incentive rewards our employees for participating in important wellness activities.
Retirement & Stock Options Benefits
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
We recognize the need to balance work and life priorities. Starting off, we offer 4 weeks of paid time off, with up to 6 weeks for tenured employees.
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Blackbaud recognizes that an educated workforce is a strong workforce. We offer ​a $3000 per year tuition reimbursement to assist with the costs incurred from continuing education.
Diversity Program
We are committed to creating a diverse and inclusive workplace (Recognized by Forbes in 2019) through cultural awareness and competency training programs, as well as Affinity group representation.
Lunch and learns

Additional Perks + Benefits

Volunteer for vacation time earning an additional 3 days per year PTO.
Endless volunteer & community involvement opportunities.
Matching gifts for donations.
9 paid holidays
Inclusive work environment as recognized by Anitab.org as Top Company for Women Technologists.

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