Director, Product Marketing

We are looking for an extraordinary leader for our RetailMeNot product marketing organization that can help us bring new products to market in one of Austin’s best places to work and in one of the most exciting technology companies. Our heritage and core strength is in helping shoppers save money via our website and mobile apps – so you're savvy when it comes to articulating the value of consumer tech to a massive consumer audience. But our most compelling growth opportunities are in technology products that help marketers at the large brands, retailers, and restaurants. We work with top tier names like Macy’s, Home Depot, Walmart and Best Buy and engage shoppers to drive them online or in store. Accordingly, this role demands a deep understanding of B2B and B2C product marketing. You know what retailers care about, what their motivations are, and how these translate to compelling product positioning. You use that understanding to tell stories that bring the product to life by using great B2B marketing. You are also an expert in B2C product strategy, positioning, pricing and marketing delivery. You care about the customer and want to ensure that they are having the best experience possible when using the RMN site and app. 

Who You Are

  • Bachelor’s Degree from a four-year college or university; MBA ideal
  • 8+ years of product marketing
  • 5+ years people management experience required
  • Experience with sales enablement, B2B and B2C marketing
  • Discipline in managing time and activities, strong multi-tasking skills
  • Successful track record launching new marketing technologies or software products
  • Experience launching and marketing consumer-facing web and mobile products a significant plus
  • Experience demonstrating research and user testing to develop differentiated product positioning and messaging for new and existing products
  • Excellent grasp of the various online and offline marketing channels available to product marketers today
  • Proven experience successfully using owned and earned media to promote new products
  • Adept at building consensus and gaining cross-functional alignment with peers and senior leaders
  • Demonstrated success driving rapid adoption and strong user engagement with new products
  • Love technology products in the software/internet space
  • You really “get” mobile – how it changes user behaviors and how it makes marketers to rethink their strategies
  • Demonstrated leadership and management skills
  • Strong interpersonal and teamwork abilities
  • Strategic thinker with strong analytical skills 

What You'll Do

  • Make the nuts and bolts of product marketing look easy – Develop strategies, plans and lead the execution of integrated marketing plans across a portfolio of products/initiatives. Key areas of focus include - consumer/market research, audience segmentation, competitive analysis, product feature assessment, key benefits articulation, overall product value proposition and sales enablement creation
  • Partners on the development of integrated marketing plans to support new product launches or feature improvements, across all channels paid, owned, and earned.
  • Extraordinary analytical skills and ability to build a data driven marketing strategy as well as defining and measuring the success of a particular product marketing campaigns
  • Energized by signing up for aggressive shared product utilization and revenue targets along with your colleagues in product, marketing and sales.
  • Understand the retail space and industry trends, and you understand how that impacts the life of a marketer at a retail company. You can empathize with them, and accordingly tell a great product story that grabs their attention and won’t let it go
  • Partner with sales reps on calls and visits, and ensure the voice of the retailer is reflected in product and design decisions
  • Collaborate with the research and analytics team to monitor consumer shopping trends, needs, attitudes and behaviors
  • Manage a small team
  • Build consensus among partners to enable effective execution
  • Keep a sharp eye on competitive products and recommend feature enhancements to maintain RetailMeNot’s leadership status

Who We Are

  • We value diverse perspectives and believe this translates into stronger products and a better workplace
  • We have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impact
  • We have lots of intelligent people to work with and learn from
  • We have a great open vacation policy
  • We'll provide you with food, food, and more food
  • We believe in giving prizes, bonuses, and recognition for doing what you love

Rewards
We offer an opportunity to be an integral part of a company that eagerly pursues disruption in its space to continue to drive innovation and lead the competition. Benefits of being an employee of RetailMeNot, Inc. include, but are not limited to the following:
 
- Competitive base & bonus packages; salary negotiable
- Long Term Incentive Plan
- Performance based rewards & recognition for your hard work and service
- Very competitive benefits packages, including best-in-class parental leave
- Open & flexible PTO
- Cell phone & gym membership reimbursements
- Fully stocked break room & onsite catered breakfasts & lunches multiple days/week
 
About Us
RetailMeNot, Inc. is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out.
 
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at RetailMeNot, Inc. are considered without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • WordpressCMS

Location

From the fun decor and outdoor patio to our weekly happy hours, there’s a place for everyone in downtown Austin, Texas.

An Insider's view of RetailMeNot, Inc.

What are some social events your company does?

RetailMeNot hosts a variety of community-building events to keep things lively and fun. Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and board game matches, providing a way for everyone to unwind have a good time. We also bring in speakers from the community for an outside perspective.

Lizette

Sr. Director, Culture and Engagement

What are RetailMeNot, Inc. Perks + Benefits

RetailMeNot, Inc. Benefits Overview

At RetailMeNot, we aim to take care of our employees in all aspects. We offer comprehensive health benefits as well as a 401(k) plan with generous matching. We have free downtown parking (and if you don’t have a car, we pay for your public transit choice), cell phone and gym reimbursement, on-site free fitness classes, catered lunch four days a week and breakfast twice a week, unlimited coffee from an on-site barista, snacks on every floor, and yes - a beer keg on tap. For our employees well-being, we offer an open PTO plan, robust wellness program with monthly challenges and related prizes, and secure local wellness and health related discounts. For families, we we have policies in place to help with the adjustment to parenthood. When a child joins the family, primary caregivers can be granted up to 16 weeks of paid parental leave and non-primary caregivers can take four weeks of paid leave. New parents also receive a generous baby bonus.

Our company has six core values and the way we work (and the way we play) align directly to them: tenacity, transparency, diverse & inclusive, analytical, value-driven, innovative. We recognize and reward employees for living out these values with peer-recognition systems like YouEarnedIt and our famous “Wheel Winners”, and we also reward the whole company at our quarterly all-hands meetings with RetailMeNot swag like hoodies and Patagonia jackets, Yeti cups and coolers, t-shirts, and surprise private concerts from the likes of Gary Clark, Jr. and James Murphy from LCD Soundsystem.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RetailMeNot's FSA helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2700 annually.
Disability Insurance
RetailMeNot offers both short term and long term disability insurance. Employees also have the option to purchase extra coverage.
Dental Benefits
We offer dental insurance through Delta Dental PPO.
Vision Benefits
We offer vision insurance through VSP.
Health Insurance Benefits
We offer three plan options through BCBS, a PPO, EPO and HDHP. In addition, these plans come with company-funded HCA or HSA accounts.
Life Insurance
RetailMeNot offers group-term life insurance with a payout of 2x an employee's annual salary for the duration of employment. We also offer additional voluntary life insurance.
Wellness Programs
Our employees' well-being is very important to us. We have a variety of perks that help promote physical mental and financial wellness.
Onsite Gym
Free membership to the gym in our building plus onsite fitness classes (yoga, spin, bootcamp).
Retirement & Stock Options Benefits
401(K)
RetailMeNot encourages and helps you plan for retirement. Employees are eligible to participate in the 401(k) plan after 30 days.
401(K) Matching
RetailMeNot matches 100% on the first 3% that you defer and 50% on the next 2% you defer for a total of 4%. Matched contributions are immediately vested.
Performance Bonus
We offer semi-annual bonuses and a long term incentive plan, designed to reward employees for helping achieve long-term company goals.
Child Care & Parental Leave Benefits
Child Care Benefits
We subsidize your childcare provider search and also offer a Dependent Care Flexible Spending Account which helps employees cover childcare expenses with pre-tax contributions of up $5000/year.
Generous Parental Leave
RetailMeNot offers up to 16 weeks of paid parenting leave a flexible return-to-work schedule. New parents also receive a generous baby bonus.
Family Medical Leave
RetailMeNot offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Unlimited Vacation Policy
We believe that taking time off leads to happier, healthier and more engaged employees. We offer an “open” Personal Time Off (PTO) program.
Paid Volunteer Time
Employees can get involved individually or department-wide with volunteer opportunities, and the company also supports with volunteer opportunities and financial giving.
Paid Holidays
RetailMeNot has 11 paid holidays per year.
Paid Sick Days
Perks & Discounts
Beer on Tap
RetailMeNot has a different craft beer on tap every week, and a wide variety of adult beverages available for our weekly happy hours.
Casual Dress
Of course we have a casual dress - this is Austin:)
Commuter Benefits
We offer a $100 per month transportation stipend if you choose not to take advantage of our free downtown parking
Company Outings
Events range from annual family-friendly picnics to quarterly all-hands meetings to weekly happy hours and a holiday party, providing a way for everyone to unwind and have a good time.
Free Daily Meals
RetailMeNot provides catered lunch four days/week and breakfast two days/week. We offer several meal choices each day, including options or vegetarian, vegan, and gluten-free diets.
Game Room
RetailMeNot has a game area with a pool table, fuse ball, ping pong, gaming stations, electric keyboard and a bunch of board games.
Stocked Kitchen
We have well-stocked micro-kitchens on every floor, including unlimited beverages such as Waterloo sparking water, gourmet coffee, tea and sodas.
Some Meals Provided
Foodie alert! On Fridays we have Fooda cater lunch. They bring Austin's famous food truck scene to us in the form of onsite pop up restaurants.
Happy Hours
We have weekly happy hours with craft beer and wine.
Parking
We provide paid parking for all of our full-time employees. If you’d rather walk, bike, or take public transportation to the office, you are eligible for a transportation stipend every month.
Relocation Assistance
RetailMeNot offers financial assistance to new hires when they relocate to Austin.
Fitness Subsidies
In addition to our free onsite gym, RetailMeNot offers up to $40/month for fitness reimbursement. This can include gym memberships and other fitness activities, like race entry fees.
Professional Development Benefits
Job Training & Conferences
We offer robust learning and development options, including leadership training and funded external professional development. We also use Udemy,which offers curated learning content for our employees.
Tuition Reimbursement
RetailMeNot will pay the education costs, up to $5,250 per calendar year, for courses directed toward obtaining an Associate’s, Bachelor’s, Master’s or other postsecondary degree.
Diversity Program
RMN is serious about diversity and inclusion, and we’re dedicated to creating paths in our company for every perspective and style. Our ERGs support talent development, community and networking.

Additional Perks + Benefits

What are great perks without a cool space to work? We have five floors in the heart of downtown Austin, with themed conference rooms and open workspaces. Each of the five floors are playfully designed in themes of retail categories including consumer electronics, games and toys, sports, music, travel, and books, and incorporate vibrant, bright colors to inspire creativity. Central in the reception area is a company timeline of major milestones on one side and company values on the other side. It’s important to remember where we came from and how we built RetailMeNot as a team, one milestone at a time. On the opposite side, we display the values we rally around as a company. We also have a photo booth to capture the fun memories we make. Employees and guests both delight in the novelty. Finally, our reception desk is actually a full-service coffee bar with baristas at the ready. Our baristas source some of the best coffee from local vendors bringing an Austin vibe to our favorite beverages.

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