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Head of B2B Marketing

| Austin
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Your challenge, should you choose to accept:

As Adia's Head of B2B Marketing for the US market, you will be responsible for the development and day-to-day management of inbound lead generation and account-based marketing campaigns, sales enablement and performance tracking.

You’re a self-starter with expertise in B2B demand generation programs and completely at home working alongside a very driven sales team. You're unafraid of trying new things, have a passion for marketing that converts and a desire to constantly improve funnel conversion rates.

You will be based in Austin and build Adia's demand generation capabilities from scratch and scale up marketing performance to support the company's growth targets. This role reports directly to the Head of Marketing, US and be part of a new centralised marketing team with domain expertise in SEO, online advertising, social media, PR, events and content marketing.

You will:

  • Own the demand generation budget and every step of the lead management process, from lead capture to follow-up
  • Get to know Adia users (employers) inside and out; deeply understand their habits, preferences and pain points to develop effective lead generation campaigns
  • Work collaboratively with the sales team to understand the quality of MQLs and ensure they follow up with customers and prospects
  • Set up the marketing automation infrastructure and processes such that it can support a rapidly scaling business
  • Be hands-on:
    • Plan, coordinate, and execute multiple end-to-end demand generation marketing programs on schedule, within budget and with excellent attention to detail
    • Manage the creation of acquisition-focused content such as case studies, blogs, infographics, video, whitepapers, webinars and more
    • Write compelling copy and effective calls-to-action to drive conversion across SEO, SEM, email and social media
    • Support sales development reps and field sales with marketing material as needed for outbound calling efforts and sales customer visits
  • Manage list segmentation and scoring in order to deliver targeted, timely and relevant messaging that engages and converts
  • Analyse, optimize and report campaign performance to the sales leadership on a weekly basis along with return on investment
  • Constantly test and experiment with the goal of optimising the lead nurturing process, progressing opportunities and accelerating the close.
  • Recruit, onboard and develop a small B2B marketing team


What you bring to the table:

  • A quick mind and busy hands
  • 5+ years demand generation experience, preferably in a B2B software company
  • Hands-on experience with tools like Salesforce, Hubspot, Pardot or Marketo
  • Understanding of KPIs in SEO, SEM, display advertising, e-mail marketing and social media
  • Knowledge of Google Analytics, URL Builder as well as Google Tag Manager
  • Ability to take on new and changing business goals to evolve advertising campaigns fluidly
  • Ability to work independently with minimal supervision and coordinate the completion of multiple tasks simultaneously
  • Excellent communication and writing skills



  • fast growth, vibrant culture with a high degree of autonomy
  • huge variety of challenges to sink your teeth into
  • awesome team (we may be biased…)
  • non-stop action

We have an incredible future ahead of us, but it relies on each team member putting in a lot to get a lot back.

Think you've got what it takes? Apply now.

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Send your resume to [email protected]
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail


We're right on the Congress Bridge. We have views of the water and trail. Want tacos? Walk to Taco Joint! Want to grab a beer? Walk to the Yeti Store!

An Insider's view of Adia

What’s the vibe like in the office?

It's a magical experience, building something. The culture here is one of excitement, curiosity, resilience, and motivation. I feel pushed to be my best self here at Adia.


Talent Manager

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.


Chief Product Officer

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.


Project Manager

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward and then it becomes my job to feed that into our company's overall direction.


Chief Executive Officer

What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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