Lifecycle Marketing Specialist

| Austin
Here at Opcity, we help real estate brokers, lenders and settlement service providers serve online customers. The number of home buyers/sellers who start their process online is growing much faster than the industry as a whole. Opcity makes the real estate experience better by instantly and seamlessly matching consumers to the best agent for them, and facilitates the buying and selling process by connecting and coordinating the vital services within the home buying/selling ecosystem. Through our proprietary matching algorithm and SMS live-transfer and mobile application distribution platform, Opcity is able to instantly connect the best agent with the highest probability of conversion to the right consumer at the right time. Opcity’s matching model is based on sixteen (16) years of agent historical performance, predictive analytics, and a learning model of iterative improvement. Opcity’s network of providers, technology platform and toolkit allow Opcity to be the primary concierge for the consumer during the home buying/selling experience. This is an excellent opportunity to assist in the growth of a ground-breaking and innovative start-up!
As the Lifecycle Marketing Specialist, you will be responsible for developing, planning and optimizing marketing campaigns across our communications channels: email marketing, landing pages, SMS, push notifications and in-app messaging. The candidate must possess a balance of analytical, creative, and strategic thinking skills, while being focused on producing and executing high quality digital campaigns. You will serve as the subject-matter expert on our communication tools and maintain the overall vision for how these tools compliment each other, and best achieve company goals.

You’ll work closely with key account managers and other cross functional internal teams to deliver activation, engagement, retention, and feature-based campaigns. The position will report to the Director of Product Marketing.

Duties & Responsibilities:

  • Manage lifecycle marketing programs from concept through execution – building business requirements, key objectives, customer communications, and measuring campaign results
  • Maintain master communications calendar and lead campaign planning process
  • Manage the prospect and customer database by creating targeted lists and segments and maintain list health
  • Act as subject matter expert and channel owner for email, SMS/push notifications, and in-app messaging tools, including maintaining relationships with 3rd party service providers
  • Manage, collect and report digital marketing KPIs; present business updates, including analytics/KPIs, budgets and forecasting
  • Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments
  • Responsible for system/data integration to improve marketing automations and ensure their successful implementation with marketing technologies and data sources
  • Partner with Insights/Analytics team to continuously analyze, personalize, and A/B test marketing campaigns
  • Collaborate with all teams across Opcity, including the Sales organization, to identify how email can play an important role in their efforts

Experience & Skill Requirements:

  • 5+ years marketing campaign management and optimization
  • Deep expertise in email marketing and marketing automation tools, specifically proficient in Hubspot and Mailchimp
  • Experience in SMS and mobile push notifications
  • Familiarity with in-app messaging tools - hands-on experience preferred, but can be substituted with demonstrated experience learning new platforms
  • Excellent writing skills, especially copywriting for the B2B audience 
  • Ability to handle and analyze data
  • Proficiency with Microsoft Excel
  • Familiarity with Google Analytics
  • Agency experience a plus
  • HTML and Photoshop experience a plus 
  • Demonstrated ability to execute successful projects with minimal supervision in a fast-paced environment 
  • Attention to detail and strong organizational skills with the ability to manage multiple projects and requests 

What we Offer

  • Onsite gym with showers and lockers
  • Free lunch provided daily
  • Located on private members only disc golf course
  • Working with a highly-motivated team with a proven track record of success that also has a lot of FUN!
  • Casual work environment, rewards, recognition and fun events
  • Competitive pay plus equity/stock in a fast-growing startup
  • Medical, Vision, Dental, Disability and Life Insurance plus Flexible and Dependent Care Spending Accounts
  • Investment in growing your career and providing you opportunity to have an immediate and massive impact on a growing company with a revolutionary business model

  • *No relocation is provided for this vacancy, local candidates preferred. Must be eligible to work in the U.S. for any employer.


The position requires prolonged standing or sitting and repetitive hand and wrist motion. Operates phones, computers, fax machines, copiers, and other office equipment. Diversity is important to us, therefore, Opcity is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Opcity will provide reasonable accommodations for otherwise qualified disabled individuals.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • GITDatabases
    • AWSDatabases

Location

Opcity, 6800 Burleson Road , Austin, TX 78744
Opcity, 6800 Burleson Road , Austin, TX 78744

Insider's spotlight

Perks of working here

401(K)
Casual Dress
Company Equity
Company Outings
Conferences & Training
Daily Meals Provided
Dental
Fitness Subsidy
Game Room
Generous PTO
Happy Hours
Health Benefits
Onsite Gym
Parking
Some Meals Provided
Stocked Kitchen
Unlimited PTO
Vision
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