Marketing Analytics & Insights Analyst
SparkCognition is a global leader in cognitive computing analytics. A highly awarded company recognized for cutting-edge technology, SparkCognition develops AI-Powered cyber-physical software for the safety, security, and reliability of IT, OT, and the IIoT. Our technology is capable of harnessing real time sensor data and learning from it continuously, allowing for more accurate risk mitigation and prevention policies to intervene and avert disasters.
In 2017, we won the #1 fastest growing startup in Austin from the Austin Business Journal.
Does data excite you? Do you have a strong set of analytical and problem-solving skills? Are you able to analyze and organize information into strong strategy recommendations? Do you enjoy diving into data and uncovering insights and trends?
SparkCognition is seeking an organized, creative, data-driven Marketing Analytics & Insight Analyst to join our growing team. This role will be focused on extracting and analyzing data from various channels of information such as Salesforce, Google Analytics, Google Adwords, Social Media dashboards, and Budgets, among others.
SparkCognition cares about its team members, supports their growth as individuals, and rewards their creativity and strong work ethic. This role will provide you with in-depth marketing analytics experience to drive your career forward. SparkCognition is a well-funded artificial intelligence company, and our growth is driven by customer demand from the likes of Boeing, Verizon, Honeywell, Invenergy, Dover Energy Automation, Flowserve, the US Air Force, and many others.
In this role, you will be a key member of SparkCognition’s marketing team by optimizing our marketing strategies through data analytics. This will promote SparkCognition’s brand awareness and drive new client conversations to continue our growth as a leader in the artificial intelligence industry.
What You Will Do:
Analyze marketing ROI, sales performance, campaign data, Google Analytics, and customer data to make recommendations on how to optimize our marketing tactics toward our target segments
Create weekly performance reports based off of data analyses and insights that will increase the effectiveness of our marketing strategies against our KPI
Support in the creation of a centralized dashboard report that increases visibility to marketing KPI and helps the organization use data to drive business results
Perform market research analysis to uncover actionable insights that can inform both Marketing and Product Marketing on segmentation, targeting, market trends, etc.
Extract, cleanse, transform and prepare data from multiple, disconnected sources for analysis, modeling, and reporting
Utilize SQL queries, analytics tools (e.g. Tableau) and data modeling techniques to perform data manipulation and uncover insights from large and varied data sources
Critical Success Factors:
Strong knowledge of Salesforce and Pardot
Exceptional communication skills for translating data from its source into action-driven recommendations to be presented to leadership team
Strong presentation skills
Understanding of paid advertising strategies and how to incorporate data analysis to maximize ROI
Experience with propensity modeling
Deep understanding of Google Analytics and how to extract useful information to develop and adjust marketing campaigns
Strong experience with web and digital analytics
Proficient in Google Analytics
Strong analytical and data analysis skills
Ability to create reports and recommendations based on data trends
Strong organizational skills
Detail-oriented when completing in-depth projects
Strong project management
Excited to work in artificial intelligence
Experience with HTML, SQL, Tableau, or various other data extracting programs
Experience in analyzing consumer data, social media success, and sales
Experience in developing marketing campaigns
SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]