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Marketing Director, Demand Generation

Spredfast + Lithium islooking for a Director of Demand Gen Marketing who's passionate aboutcreating and accelerating revenue opportunities for our Sales team. This person will be a key member of the marketingleadership team and critical driver in our effort to achieve pipeline andrevenue goals. They will directly manage the Demand Generation team and reportto the CMO.

Thisrole will be filled by someone with a dynamic personality who has the abilityto influence & successfully drive projects; someone who loves data andultimately increasing conversion and engaged prospects. This position requiresa unique blend of marketing operations, creative integrated marketing,analytics, people management and project management expertise. You will definethe strategy for generating forecastable sales pipeline and be responsible for propelling prospects through the buyer's journey of awareness, consideration,decision, and purchase.

What you'll be doing:

  • Determine the most appropriate mix of marketing programs to target existing and new prospects in key segments and verticals (i.e., webinars, trade shows, SEM, paid search, content syndication, display, web, and email)
  • Validate the mix of demand generation tactics by testing new channels/tactics and scaling the currently successful channels
  • Improve strategy continuously by measuring performance and cost per acquisition, adjusting the channel mix and messages as necessary
  • Develop creative multi-touch programs to drive prospects through a unique buyer's journey
  • Partner with our product marketing and content teams to define and execute integrated metrics-driven campaigns
  • Set strategy through analysis of historical marketing data and collaboration with teams across the company
  • Lead, grow and develop a team of Demand Generation marketers to achieve key business metrics including TQLs, MQLs, SQLs and Revenue
  • Continually optimize program performance and quality by leveraging best practices
  • Work with sales to ensure a solid and productive feedback loop on lead and meeting quality vs quantity
  • Communicate with marketing, executive staff, and sales management on an ongoing basis regarding pipeline production performance
  • Forecast future month and quarter performance and adjust resource recommendations accordingly

What you'll need to be successful:

  • 8+ years of marketing experience, with a strong emphasis on demand generation, digital marketing, pipeline building, lead lifecycle and nurturing
  • Previous experience building and managing demand generation teams
  • Experience creating and executing ROI-driven marketing campaign plans
  • Experience working with third-party media sources to deliver new leads
  • Data-driven; proven ability to leverage campaign results to drive strategy
  • High energy, passionate, innovative, creative, exceptional influencer
  • Proficiency with marketing automation platforms (Marketo)
  • Experience with SFDC, running reports, campaign management, and lead management
  • Ability to manage multiple projects, set priorities and meet deadlines
  • Excellent communication, writing, and project management skills
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • MySQLDatabases

Location

Our office is near plenty of places to grab a bite to eat or a cup of coffee to get you through the afternoon.

An Insider's view of Spredfast + Lithium

What are some social events your company does?

Lithium strives to create a spirit of teamwork with events such as the Master Mixologist contest, family trick-or-treating, ranch picnics, Top Golf, and various opportunities to Give Back to our community through donations to Salvation Army Angel Tree and Austin Cup Bowl-A-Thon.

Tori

Office Manager

What are Spredfast + Lithium Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

We offer a great wellness perk of $50 a month that you can use for acupuncture, art and/or cooking classes, massages, ski or snowboarding passes/lessons, yoga and pet sitting services (...plus much more!). We've hosted healthy cooking classes alongside having healthy fruit and veggies delivered to the office. Oh, and cold brew, we have some of that too!

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