Paid Advertising Specialist

| Austin

Do you understand the intricacies of today’s evolving digital marketing landscape? Do you have a proven track record with PPC, SEO, SEM, SMM strategy? Are you looking for an opportunity to continue to grow and showcase these skills?

SparkCognition is looking for a bright, hard-working Paid Advertising Specialist to join our growing team. The Digital Advertising Specialist will play a vital role in all digital marketing initiatives for SparkCognition, while being an active member of the Creative and Digital Team.

This is a key role for driving results across all Paid, SEO, Social, and Content Marketing Campaigns. The Paid Advertising Specialist will manage all aspects of PPC campaigns, from planning to execution, and will help drive strategic insights and demonstrate a measurable ROI.

SparkCognition, named top 20 on CNBC’s Top 50 Disruptors of 2017, is one of the fasting growing AI companies in the world. Our technology is deployed across dozens of enterprise environments with some of the largest global organizations, covering O&G, utility, manufacturing, finance, government, defense, and aerospace.

SparkCognition cares about its team members, invests in their development, supports their needs, and rewards their creativity and initiative. This role will provide you the opportunity to supercharge your career trajectory. SparkCognition is well funded and our growth is driven by customer demand from the likes of Boeing, Verizon, Honeywell, Invenergy, Dover Energy Automation, Flowserve, the US Air Force, and many others.

What you will do

Daily management of paid advertising for a variety of brands and on different channels

Maintain, monitor, and optimize keyword bids, budget caps, impressions, and lead generation

Provide recommendations and insights on our keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with company goals

Build and maintain meaningful reports that measure and track marketing and ad performance

Dive into Google Analytics and Google Search Console for insights and communicate these results to team members

Regular audit of existing listings to identify opportunities and execute strategies to increase organic rank, conversions, sales

Report on conversion rates, cost per conversion analysis, rank, and sales velocity

Develop hypotheses for creative testing and execute a/b and multivariate tests

Improve our digital properties’ domain authority with white-hat SEO best practices

Use analytics to understand competitive market, measure and report on your efforts, and make recommendations

What we’re looking for

At least five years of digital advertising experience

Demonstrated track record developing and executing paid advertising strategy

Excellent written communication skills

Experience overseeing social advertising (LinkedIn, Twitter) and PPC campaign budget.

Demonstrated experience in B2B or enterprise technology and growing online presence.

Reporting using Google Analytics/AdWords and/or other marketing applications.

Ability to work with speed in an efficient manner while maintaining quality output

Outstanding ability to think creatively and identify and resolve problems

Critical success factors

Experience with AdWords and Google Analytics

Current knowledge of the latest paid advertising trends, tools, best practices, and channels to keep us ahead of the competition

Comfortable with technical subject matter and copywriting

Comfortable synthesizing and analyzing data

Experience with advertising platforms of Twitter, LinkedIn, and Facebook

Working knowledge of at least 1 of the following tools: Moz, Raven Tools, SEMRush, Spyfu.

Ability to carry out agreed upon digital strategy with minimal oversight and interference

Effectively manage several advertising programs on various platforms

Ability to demonstrate growth in web traffic and online awareness for brand and products

Hands-on experience with Pardot and Salesforce

Bonus skills

Ideas and innovation around video marketing, Google, SEO

Excitement and enthusiasm for working with Artificial Intelligence, potential unicorn company and large enterprise clients

SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

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Location

4030 W Braker Lane, Austin, TX 78759
4030 W Braker Lane, Austin, TX 78759
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