Paid Advertising Specialist
Do you understand the intricacies of today’s evolving digital marketing landscape? Do you have a proven track record with PPC, SEO, SEM, SMM strategy? Are you looking for an opportunity to continue to grow and showcase these skills?
SparkCognition is looking for a bright, hard-working Paid Advertising Specialist to join our growing team. The Digital Advertising Specialist will play a vital role in all digital marketing initiatives for SparkCognition, while being an active member of the Creative and Digital Team.
This is a key role for driving results across all Paid, SEO, Social, and Content Marketing Campaigns. The Paid Advertising Specialist will manage all aspects of PPC campaigns, from planning to execution, and will help drive strategic insights and demonstrate a measurable ROI.
SparkCognition, named top 20 on CNBC’s Top 50 Disruptors of 2017, is one of the fasting growing AI companies in the world. Our technology is deployed across dozens of enterprise environments with some of the largest global organizations, covering O&G, utility, manufacturing, finance, government, defense, and aerospace.
SparkCognition cares about its team members, invests in their development, supports their needs, and rewards their creativity and initiative. This role will provide you the opportunity to supercharge your career trajectory. SparkCognition is well funded and our growth is driven by customer demand from the likes of Boeing, Verizon, Honeywell, Invenergy, Dover Energy Automation, Flowserve, the US Air Force, and many others.
What you will do
Daily management of paid advertising for a variety of brands and on different channels
Maintain, monitor, and optimize keyword bids, budget caps, impressions, and lead generation
Provide recommendations and insights on our keyword opportunities, campaign structuring, targeting and other facets of paid search in accordance with company goals
Build and maintain meaningful reports that measure and track marketing and ad performance
Dive into Google Analytics and Google Search Console for insights and communicate these results to team members
Regular audit of existing listings to identify opportunities and execute strategies to increase organic rank, conversions, sales
Report on conversion rates, cost per conversion analysis, rank, and sales velocity
Develop hypotheses for creative testing and execute a/b and multivariate tests
Improve our digital properties’ domain authority with white-hat SEO best practices
Use analytics to understand competitive market, measure and report on your efforts, and make recommendations
What we’re looking for
At least five years of digital advertising experience
Demonstrated track record developing and executing paid advertising strategy
Excellent written communication skills
Experience overseeing social advertising (LinkedIn, Twitter) and PPC campaign budget.
Demonstrated experience in B2B or enterprise technology and growing online presence.
Reporting using Google Analytics/AdWords and/or other marketing applications.
Ability to work with speed in an efficient manner while maintaining quality output
Outstanding ability to think creatively and identify and resolve problems
Critical success factors
Experience with AdWords and Google Analytics
Current knowledge of the latest paid advertising trends, tools, best practices, and channels to keep us ahead of the competition
Comfortable with technical subject matter and copywriting
Comfortable synthesizing and analyzing data
Experience with advertising platforms of Twitter, LinkedIn, and Facebook
Working knowledge of at least 1 of the following tools: Moz, Raven Tools, SEMRush, Spyfu.
Ability to carry out agreed upon digital strategy with minimal oversight and interference
Effectively manage several advertising programs on various platforms
Ability to demonstrate growth in web traffic and online awareness for brand and products
Hands-on experience with Pardot and Salesforce
Ideas and innovation around video marketing, Google, SEO
Excitement and enthusiasm for working with Artificial Intelligence, potential unicorn company and large enterprise clients
SparkCognition is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]