Sr. Digital Marketing Manager

| Austin

Your Mission:

Do you want to be part of a world-class organization that is experiencing explosive growth and changing the way people shop online? We are looking for an experienced digital marketing manager who will use his/her knowledge in a variety of disciplines, such as paid search, analytics, campaign targeting, direct marketing, and advertising to lead conversion optimization initiatives that improve company growth metrics. You must be able to tell a compelling story and influence program owners using data. This role is a perfect fit if you live and breathe marketing metrics.

What You’ll Do on a Daily Basis:

  • Create and execute successful keyword management, creative testing, and bidding strategies on PPC search engines to effectively achieve customer acquisition goals.
  • Be the resident expert and authority on website analytics and data insights
  • Maintain and enhance analytics tracking using Google Tag Manager
  • Manage and report on all campaign outcomes using Google Analytics, Hubspot and other tools.
  • Design, develop, manage, and analyze A/B tests
  • Coordinate forecasts and budgeting with other members of the online marketing team.
  • Focus on ROI tracking as a way to measure success and help refine marketing plans
  • Execute and manage all email marketing campaigns.
  • Manage Shopgate’s relationships with digital vendors and agencies.
  • Manage execution of integrated media programs that speak to Shopgate target audience
  • Key in creating strategic marketing plans that showcase excellent storytelling, drive incremental revenue, properly represent the Shopgate brand and ensure all elements support the overall concept and strategy
  • Present marketing concepts internally and, as needed, externally


The Right Fit:

  • 5+ years of experience leading development of digital marketing programs
  • In-depth experience with Google Analytics and other analytics tools
  • AdWords certified? Perfect!
  • Hubspot certified? Even better!
  • Expertise in SEO and SEM with a solid knowledge of current and emerging trends and technologies
  • Ecommerce or B2B marketing experience strongly preferred
  • Expertise in managing advertising and digital marketing activity
  • Team management experience preferred
  • Proven experience in effectively selecting and managing external vendors
  • Outstanding oral and written communication skills
  • Basic html experience is a plus
  • Wordpress experience is a plus
  • Ability to perform well in an ambiguous and matrixed environment
  • Strong organizational skills and high attention to detail
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804 Congress Avenue, Austin , TX 78701
804 Congress Avenue, Austin , TX 78701

Insider's spotlight

What’s the vibe like in the office?

The Shopgate office vibe is totally killer! There’s nothing better than the amazing aroma of bacon along with fresh coffee in the mornings. Everyone congregates near the kitchen at breakfast and lunch. The laughter, the camaraderie and the love is brilliant within our Shopgate family! We make the most of our time together. Family + Love = Shopgate.


Office Manager/Recruiting Coordinator

What's the biggest problem your team is solving?

Here at Shopgate, we help online retailers reach their full mobile potential which is an often faced problem. Our success is simply defined by the success we can bring to our merchants and that is what I find most rewarding.


Enterprise Sales Development Representative

What makes someone successful on your team?

At SG you can take charge of your career and success if you're willing to put in the effort! The flexible startup environment caters to those who are hungry. If you're itching for a change or promotion, just ask for it! I've been able to switch teams, roles, and departments and I couldn't be more thankful for that flexibility and career growth!


Onboarding Success Manager

From day one I have involved every individual on my team, from top to bottom, in conversations on what works and what doesn't work. They are encouraged and empowered to develop solutions that work for them to the benefit of the team as a whole. Eliminating top-down only decision making energizes everyone!


VP of Customer Success

Perks of working here

Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Dental Benefits
Happy Hours
Health Benefits
Some Meals Provided
Stocked Kitchen
Unlimited Vacation
Vision Benefits
Volunteering Opportunities
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