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Sr. Digital Marketing Manager

| Austin

Description

Position at HotSchedules

 

HotSchedules is looking for a seasoned, multi-talented Digital Marketing Specialist 

Are you an analytical thinker who can effectively transform metrics into strategy?

Are you a digital marketing ninja who is well versed in SEO, web optimization, A/B testing, and lead conversion?   

Are you ready to take the next step in your career and join a proven leader transforming an $800 billion industry?

If you answered yes to all of these, we’d like to talk.

More Details About the Role

As the Sr. Digital Marketing Manager, you will own the HotSchedules digital strategy and execution as it relates to lead and revenue generation across paid and owned digital channels including, but not limited to HotSchedules web properties, SEO, SEM, mobile, and emerging online channels.

This is a hands-on role that requires a balance of strategic thinking and flawless execution. Your ability to demonstrate not only tactical results, but the overall impact on the business will be critical to your success.

Key Roles and Responsibilities

  • Manage corporate web properties to support the company’s business objectives (e.g. brand presence, product education, lead generation and conversion, down-market production adoption, etc.)
  • Develop the HotSchedules digital strategy that aligns with our ideal customer personas, and effectively moves users along the buyer’s journey
  • Build and manage the HotSchedules SEO strategy, and provide regular reporting on progress and impact on traffic, lead conversion, and revenue generation
  • Partner with the Demand Generation team to align digital media buys with ongoing campaigns; provide regular reporting on results, impact, and optimization recommendations
  • Develop a comprehensive testing strategy across digital channels including landing pages, promotional content, product placement, CTA, etc
  • Establish an online marketing dashboard with program measurement methodology; analyze results in terms of lead conversion, revenue impact, ROI and other success criteria
  • Oversee all digital media buys against key performance metrics to optimize revenue

 Organizational Interlocks

  • Corporate marketing
  • Product marketing
  • Demand Generation
  • Marketing operations
  • Sales operations

 Required Background and Experience

  • 5-7 years of online marketing experience, preferably in a SaaS environment, with a strong focus on analytics and delivering measurable results
  • Minimum of 3 years of SEO/SEM experience
  • Demonstrated experience in optimizing websites for branding, demand generation, and lead conversion
  • Previous experience with A/B
  • You are a creative thinker and an excellent problem solver
  • You are collaborative and able to effectively manage many different points of input to identify the best solution
  • You are a strong project manager, and able to juggle multiple projects in a fast-paced, deadline-driven environment
  • You are a strong communicator and are able to influence others across the organization to advance business objectives
  • E-commerce experience a plus
Read Full Job Description

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDatabases
    • S3Databases

Location

Our office overlooks the 360/Pennybacker Bridge in scenic Northwest Austin. From our rooftop deck you can see Lake Austin and beautiful downtown.

An Insider's view of HotSchedules

What are some social events your company does?

We have Culture Day, where everyone cooks something to eat and drink from different cultures, we also build out a booth and dress like that culture. Then we give everyone a passport that has to be stamped at all the different cultures. It's so fun and our teams really get into it, even making up cultures like The Shire and StarWars.

DeeDee

Sr. Technical Recruiter

What does your typical day look like?

Write some code for a new feature, bug fix, or dev/test tool. Attend a daily stand-up meeting. Sometimes attend a meeting or two. Review code pull requests. Answer questions and help somebody else out with a problem. Oh, and I open a lot of doors on the way to my desk in the morning!

Brandon

Software Engineer

What makes someone successful on your team?

To be successful at HotSchedules, you have to have an open mind, be self-driven, and willing to go the extra mile. Humility I think is what measures my success. Being able to own your mistakes, figuring out what you can do to improve yourself, and do it.

Jadyn

Project Manager

What kinds of technical challenges do you and your team face?

Every customer is unique and requires their own set of solutions to a wide range of challenges. No two days are alike. I love hearing about these challenges directly from our customers and diving deep to help them find the best path forward.

Vince

Solutions Architect

What are HotSchedules Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
3 different health insurance plans from United Healthcare. The HDHP premium is covered by the company for you and very small cost for dependents.
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
We match .50 on the 1.00 up to 6%, so if you put in 6%, we'll match 3%.
Performance Bonus
We have an annual cash bonus that is based on both company and individual performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
HotSchedules offers 2 weeks of maternity and paternity leave.
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
We give everyone 4 community service days per year to go and give back to their favorite charity.
Perks & Discounts
Beer on Tap
Casual Dress
Game Room
Pool table, foosball table, ping pong table, Xbox and PlayStation.
Some Meals Provided
We cater in lunch every other Friday.
Happy Hours
Parking
We have free covered parking for everyone.

Additional Perks + Benefits

Beautiful 2222/360 location with rooftop deck and outdoor patio.

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