Sr. Manager, Event Marketing

| Austin

About Us:

LogicMonitor is the leading SaaS based performance monitoring platform for enterprise IT.

We love going to work and think you should too. We hold our company culture near and dear – it represents an intermix between passion for leadership and passion for an active, healthy life centered around family and friends. LogicMonitor represents community, collaboration and camaraderie.

Located in the 500 West 2nd Street tower, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views, where snacks are plentiful and team outings are common. Our offices are sprinkled around the globe, too, with our headquarters in Santa Barbara, California and offices in London, Singapore, and Chengdu, China.

What You'll Do:

The Senior Manager, Event Marketing is responsible to drive awareness, preference and pipeline for LogicMonitor through our corporate, field and online event portfolio. The daily responsibilities will revolve around being an event marketing and execution expert as you work closely with marketing, sales and product leaders to establish event goals, content, messaging and promotion strategies. The position will also work with cross functional departments to scope and execute all other activities outside of the trade show booth including parties, speaking opportunities, sales dinners and other ancillary events. This person will be a critical member of the marketing team and demand generation efforts and will manage the field marketing managers and our webinar program. 

Here's a closer look at this key role:
  • Manage all aspects of event logistics from booth and space design, to staffing, set-up, shipping, tear-down, booth/demo promotions, lead capture and upload process, and staffing and budget management for event programs that may include community user conferences, roundtables, briefings, executive and influencer programs, launches, private dinners, and other micro-events
  • Develop all pre-show content including booth activation, development of show materials such as pre-/post- show emails, website banners, and sales enablement material
  • Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning
  • Manage vendor selection process and contract negotiations
  • Lead training for LM staff members attending an event - identify objectives, talking points, expectations, and standards
  • Ensure all sales teams are trained and supported to follow up leads with call/voicemail scripts and other support material
  • Be a LogicMonitor advocate to help find business opportunities via new marketing opportunities - e.g. lead sharing with partners, happy hours, micro events, etc.
  • Manage global event calendar and annual strategy
  • Motivate and promote plans internally and externally to drive awareness around our presence at key events
  • Build and distribute pre-event status reports and post-event results across the organization
  • Collaborate with demand gen, marketing operations, web, and PR teams to drive awareness of and attendance to all events
  • Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between Sales and Marketing
  • Manage US and EMEA event marketing managers, providing guidance, coaching, feedback, and career development

What You'll Need:

  • Bachelor’s degree required
  • 5-7 years of experience with event marketing (B2B marketing preferred)
  • 2-3 years managing and developing direct reports
  • Travel required (up to 40%)
  • Ability to manage external vendor relationships and associated contracts
  • Strong project management, budget management, organization, and time management skills are essential
  • Excellent written and verbal communications skills - adept at building and maintaining strong cross-functional working relationships
  • A highly energetic and outgoing personality, loves meeting new people and fostering business relationships
  • Able to work independently while being a part of a dynamic high-performing team, in a highly matrixed environment
  • Able to successfully juggle multiple priorities
  • Creativity and scrappiness are key to success in our fast paced environment
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Technology we use

  • Engineering
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  • Sales & Marketing
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Located in the heart of downtown, our brand-new Austin office is best-in-class! Be inspired with panoramic downtown & Lady Bird Lake views.

An Insider's view of LogicMonitor

What’s the vibe like in the office?

Every morning is exciting because you're working with motivated, extremely intelligent and hardworking people. When everyone works in unison, it feels as though we're all a part of an extended family, thriving in each other's company and in turn, fostering LogicMonitor's success every day with our strive.

Farjad Syed

Solutions Engineer

What does your typical day look like?

Logicmonitor is an exciting opportunity for me.  The product is solid with an outstanding support system.  Very excited to be working with some very talented individuals throughout Logicmonitor.  Cool part is that with all this I'm still learning new things every day.

Eddie Gillis

Sales Engineer

How does the company support your career growth?

LogicMonitor encourages all team members to share ideas no matter your title. This has given me the opportunity to be involved in the development of strategic processes that improve both the customer experience and the company's bottom line. New projects and the all-star teams around me make everyday a learning experience contributing to my growth.

Sarah Robinson

Customer Success, Team Lead

What is your vision for the company?

LogicMonitor has emerged as an absolute leader in its space for the mid-market. Leading the company's efforts in the enterprise space, my vision for the company is to continue to excel in serving our largest and most strategic customers while scaling out our capability to provide the type of customer experience those customers expect.

Steve Kahn

Director of Enterprise Sales

What makes someone successful on your team?

Our team is made up of the smartest people I know, and it's been a joy watching the individuals around me grow with LogicMonitor. What you put into LogicMonitor is what you get out of it. Those that thrive here are go-getters, push themselves and others to reach their highest potential, and know that success comes from a team effort.

Yasmeen Farukh

Chief of Staff

What are LogicMonitor Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have unlimited PTO. As much as we love our work, we know it's important to get away too. We value output, not desk time so you can just take the time you need off.
Generous PTO
In addition to the perks above we have: One-week "Unplug" Bonus. We’re so serious about you being recharged that we go above and beyond your regular paid vacations.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement

Additional Perks + Benefits

Amazing Healthcare Coverage. Professional Development Reimbursement. Fully Stocked Kitchens. Free Gym & Yoga. Healthy Mind Encouragement. Awesome Team, Awesome Culture

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