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Vice President of Marketing

| Austin
Vice President of Marketing 
Marketing 
The VP Marketing at AffiniPay will be responsible for all aspects of marketing strategy and execution across our direct, affinity and partner channels. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards our mission of Transforming the way Professionals get paid. This role reports into the Chief Growth Officer of the company and will be a critical member of the senior leadership team.
Responsibilities:
  • ​“Listen” to the trends of the market and customer insights to be at the pulse of our professional customer across our 3 core segments (Legal, Accounting and Associations)
  • Define marketing strategies to support the company’s overall strategies and objectives with primary accountability for our new customer acquisition goals.
  • Run a high volume marcom and content program creating extraordinary and highly personalized creative that delivers to our brand promise and vision.
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
  • Assess and optimize marketing spend based on a data-driven ROI approach by campaign, channel and brand
  • Manage a team of event professionals that support 300+ conference and tradeshow events annually
  • Manage our Affinity team who drives and supports over 150 alliance partners
  • Continue to develop our marketing tech stack and data intelligence assets as competitive advantages to the company.
 
Requirements:
  • Proven experience as a VP Marketing or similar role delivering measurable growth in a b2b environment.
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Inspirational leader of both creative and analytical marketing talent
  • Solid understanding of market research and data analysis methods
  • Outstanding communication (written and verbal) and interpersonal abilities
  • Understanding of key tools/methods including Salesforce, Adwords, Marketo and ABM 
  • Track record of creating win/win partnership
  • Excellent presentation skills and ability to represent our brands externally
  • MA in Marketing, Management or similar relevant field
  • Direct experience working in or selling to professional services is a plus
About AffiniPay At AffiniPay, we’re continuously tackling exciting and interesting problems to define the direction of the financial technology industry and transform the way professionals get paid! Our drive to become leaders in fintech has fostered our fast-moving, growth-focused culture. We’ve assembled teams of highly collaborative problem solvers who are passionate about both personal and company growth. We are eager to create, work together, and do whatever it takes to get the job done. We also know that our people are our greatest asset and responsible for our ultimate success. As such, we invest in our team-members’ growth and development, recognize accomplishments, and celebrate successes together. We’re building a winning team, and we need more creative, collaborative, and fun-loving people to help us get the job done!
 Affini-Perks! We've got you covered... Competitive compensation structure
401K with automatic 5% company contribution
100% paid medical, dental, and vision benefit plans
100% Company paid short- and long-term disability and life insurance
Competitive PTO plan
Paid maternity/paternity leave
Fun destination quarterly meetings
AffiniPay Swag Package
Company lunches and fully stocked kitchen
All the benefits of a startup culture without the downsides
The chance to get in on the ground floor of one of Austin's fastest growing companies!
AffiniPay is proud to be an Equal Opportunity Employer.
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Technology we use

  • Engineering
    • JavaLanguages
    • RubyLanguages
    • ScalaLanguages
    • Ruby on RailsFrameworks
    • SpringFrameworks

Location

3700 N Capital of Texas Hwy Suite 300, Austin, TX 78746

An Insider's view of AffiniPay, LLC

How do you collaborate with other teams in the company?

I write the documentation for developers who integrate with our Payment Gateway, and I work with a cross-functional team that includes Business Development, Product, and DevSupport. We guide partners and their developers as they create and maintain their integrations, and we work together internally to make the process quicker and easier.

Heather

Senior Technical Writer

What makes someone successful on your team?

As part of the Product Management Team, we sit on the intersection of Technology, UX, the Business and the Customer. All of us spend a significant of time with our customers and the market. However, given that we are market leaders, we get to lead and influence our entire industry which requires bold yet analytical product decision making.

Vinay

Director of Product Management

What are AffiniPay, LLC Perks + Benefits

AffiniPay, LLC Benefits Overview

Employee happiness and well-being are key to our success, which is why we’ll reward your hard work and strive to earn your loyalty with fantastic perks and incentives.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AffiniPay contributes an automatic 5% to our staff's 401(K).
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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