HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Mobile App Marketing Analyst, Global at HomeAway

About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? 

That is what we do here at HomeAway.com, an Expedia Inc. company. We are the leading vacation rental website in the world with more than one million online bookable vacation rentals. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we're committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together. 

The Opportunity

An exciting opportunity has arisen within HomeAway for a App Marketing Analyst with a successful track record in activating creative direct response app marketing solutions for a leading online brand. This is an exciting role, which would suit an experienced app marketing specialist looking to make their mark in an innovative and growing tech company. The primary function of the role is to support the global app growth strategy by managing and executing app marketing activity. This will involve managing vendors, self-serve platforms, optimizing to drive growth and efficiency metrics, and reporting to the business on performance of the channel. 

Primary Responsibilities:

  • Manage app marketing campaign activation and day to day bidding, targeting and performance strategies and optimizations for all Global brands across our current and future self-serve platforms, including: Google, Facebook, and Apple.
  • Work with Business Intelligence and Analytics teams to interrogate data and build out learnings and insights to recommend campaign performance optimizations.
  • Provide in depth performance readouts to stakeholders to inform budgeting and strategies.
  • Track daily budgets across all platforms to ensure spending efficiencies and cost management.
  • Increase response and conversion rates for app marketing campaigns and ensure that success metrics are met.
  • Implement a rapid test and learn approach to HomeAway’s global app growth strategy.

Candidate Profile:

  • A minimum of 3 years’ experience managing results driven growth marketing programs, ideally focussed on mobile apps.
  • Must be knowledgeable of major growth marketing campaign tactics and platforms with the strategic vision to drive demand and maximize ROI.
  • Robust knowledge and experience of implementing self-serve campaigns through Google or Facebook, is essential and experience of other app marketing platforms and is preferred.
  • Expert knowledge and experience implementing campaigns targeting audiences by Behavioral, Contextual, 3rd-party data sets, 1st-party data and Retargeting means.
  • The candidate must have a robust understanding of the technical ecosystem that comprises a best-in-class app marketing program.
  • Understanding of mobile app attribution measurement and the associated technologies.
  • Experience managing media budgets efficiently.
  • Must be able to collaborate with cross functional teams including engineering, marketing, legal, privacy, and product. 
  • Can operate in a fast paced environment, independently managing multiple projects simultaneously.
  • Strong analytical and communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholders.
  • High level of understanding of digital media best practices.

Benefits:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Paid vacation and sick time
  • Vacation rental on a yearly basis (taxable benefit)
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on HomeAway.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress
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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
Culture
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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