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Product Marketing Specialist

| Austin
Please send your resume to [email protected]
Apply now

Your challenge, should you choose to accept:

We are looking for our first dedicated Product Marketing Specialist to join our team in Austin, Texas. We’re a fast moving startup with ambitious goals to disrupt the traditional staffing business model.

You will focus on the development of product positioning, messaging and go-to-market strategy for key features, first in the US, and then internationally. While doing that, you will work closely with various teams, including product, marketing, sales and operations to develop the best experience for our users and drive product adoption.

Responsibilities:

  • Build customer-focused product content that excites, inspires, and compels adoption
  • Own the content within our products and drive localization for all of our markets
  • Design thoughtful communication plans for internal and external partners
  • Maintain and further refine core product positioning, naming, features, and benefits
  • Drive the commercialization of our products
  • Manage our presence in the app/play store
  • Design and refine strategies to drive feature usage and positive business outcomes
  • Determine key value propositions and target audiences of new solutions
  • Maintain awareness of cross-functional product team roadmaps to ensure launches are phased and coherent
  • Product strategy: You can jump in and collaborate with PM, engineering, design and data leads to create a compelling product vision and accompanying development timeline.
  • Stay positive, solution oriented and creative. You think outside the box to bring our product features to the world!

What you bring to the table:

  • Relevant experience in product and growth marketing delivering highly successful growth, user acquisition and engagement strategies, with a focus on developer marketing, preferably at SaaS or technology companies
  • Storytelling. You can craft a compelling narrative across different channels - you know how to match the message to the medium
  • Great in articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan. You can also play copywriter.
  • Data savviness. You just go get the data you need and form it into an insightful story. You know how to use data to make decisions without getting stuck in analysis paralysis.
  • You are persistent, pragmatic and rational – facts beat speculation.
  • You never hesitate to roll up your sleeves and tackle something hands-on
  • Experience working in startups or successful entrepreneurial adventures and working in a global environment highly desired
  • Extensive knowledge of online and mobile business models and consumer technology
  • Self-driven, comfortable with a fast-paced and highly ambiguous environment
  • Exceptional communications and interpersonal skills in English required

Work Environment:

  • Innovative start-up environment with a high growth, vibrant, fast-paced culture
  • Huge variety of things for you to sink your teeth into
  • Awesome team (we may be biased…)
  • Non-stop action

We have an incredible future ahead of us, but it relies on people putting a lot in to get a lot out. We expect people to throw themselves into anything and everything.

Think you’ve got what it takes? Apply today. 

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Please send your resume to [email protected]
Apply now
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • AzureDatabases
    • Google AnalyticsAnalytics
    • FirebaseAnalytics
    • Google Play ConsoleAnalytics
    • ITunes ConnectAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Campaign MonitorEmail

Location

Adia is one of many companies with space in Capital Factory, one of Austin's most dynamic and largest coworking spaces in the heart of downtown.
701 Brazos St, Austin, TX 78701

An Insider's view of Adia

What's the biggest problem your team is solving?

We're eliminating friction points within the recruitment process and staffing industry as a whole. Part of that is using machine learning to bring together flexible workers and employers in a completely new way while providing the best user experience possible. Finding a job or workers on Adia should be as simple and effortless as ordering a cab.

Uri

Chief Product Officer

What makes someone successful on your team?

We place a tremendous amount of value on initiative, efficiency and innovation. As a technology startup, naturally the expectation is that people come to work to break new ground and find new ways of doing things. We look to each team member to bring their best thinking, innovative solutions and tools.

Dan

Project Manager

How do your team's ideas influence the company's direction?

Being a global company, I rely heavily on my local teams to bring their market expertise to drive initiatives that are tailored to the cultures and trends in their respective countries. They are our boots on the ground so we empower them to bring their ideas forward and then it becomes my job to feed that into our company's overall direction.

Ernesto

Chief Executive Officer

What are Adia Perks + Benefits

Adia Benefits Overview

Adia's parent company is the Adecco Group - so this gives all our team members the incredible benefit of being a part of an organization that is the world leader in staffing. This means that you get all the amazing benefits offered by the Adecco group, including healthcare, 401K matching and much more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Depending on role.
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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Please send your resume to [email protected]
Apply now
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