HomeAway, Inc., an Expedia brand based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing over 1.2 million paid listings of vacation rental homes in 190 countries. Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations. The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online. The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil; HomeAway.com.au and Stayz.com.au in Australia; and Bookabach.co.nz in New Zealand. Asia Pacific short-term rental site, travelmob.com, is also owned by HomeAway.HomeAway also operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.

Senior Analyst, Growth Marketing (Emerging Channels) at HomeAway
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Senior Analyst, Growth Marketing (Emerging Channels)

About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? That is what we do here at HomeAway, an Expedia Inc. company. We are the leading vacation rental website in the world with more than 2 million properties listed. We have millions of visitors to our site per year and serve more than one million page views per month. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we’re committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.

The Opportunity:

An exciting opportunity has arisen at HomeAway for a Sr Analyst, Growth Marketing (Emerging Channels) to join our Growth organization. This is a global role, reporting to the Sr Manager, Growth Marketing (Emerging Channels), with a focus on supporting and operationalizing “emerging” growth channels for HomeAway. Opportunities qualifying as emerging channels can be a new publisher (example Apple Search Ads), a new medium (e.g. Chat bot on messaging apps), or a radically new way to use an existing medium (e.g. Google Hotel Ads)Working in partnership with other Growth Marketing team members (Channel specialists, Data specialists, Technology specialists, etc.), the Sr Analyst, Growth Marketing (Emerging Channels) will be required to support and enable “quick & dirty” solutions to set up a new channel and provide and/or advise on pathways for new channels with proven potential to be operationalized in a scalable way.


Responsibilities will include, but are not limited to the following:

-Providing technical and analytical support for emerging channels tests

-Working with the tech & data teams to set up initial measurement capabilities for any new channel, ensuring we can quickly estimate its potential

-Scaling new channels into a steady state, documenting initial best practices, and training specialists to look after the new channel for those with validated potential

-Owning the development, execution, and budget of a subset of emerging channels tests 

Candidate Profile:

To be successful you will bring the following qualifications:

-A minimum of 5 years of experience in online marketing, actively analyzing different channels and finding actionable insights.

-Knowledge of tracking technologies and ability to identify what can/should/must be tracked to evaluate initial performance as quickly and accurately as possible

-Analytical and numerical aptitude: ability to work with large but flawed and incomplete data and derive the best possible decisions from it

-Ability to self-prioritize workflow based on highest impact activities

-Strong communication skills with the ability to articulate performance metrics, technical challenges and business opportunities to key stakeholders

-A collaborative approach and eagerness to interact with cross-functional teams including experts in engineering, marketing and product

-BA or BSc degree level qualifications, ideally with an analytical major

-Fluent English, other languages a plus 


-Competitive health and insurance benefits

-Highly competitive salary

-Target annual bonus-Employee Stock Purchase Plan

-Paid vacation and sick time

-Vacation rental on a yearly basis (taxable benefit)

-Free beverages & snacks

-Frequent company update talks with our leadership team

-Free listing on HomeAway.com-Stand-up desk

-Casual dress

-Discounted pass for Metro (Rail & Bus)

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Why work with us
Founded by Brian Sharples and Carl Shepherd in February 2005, the idea behind HomeAway was to revolutionize the historically-fragmented vacation rental industry and establish the company as the clear market leader. The entrepreneurial spirit of the pioneers who created the very first vacation rental sites, many of which are now part of the HomeAway portfolio, fueled the early growth of the business and set the tone for the company culture that exists today. At HomeAway we work as a team, we work hard and we're competitive, but we always make time to celebrate our successes. From peer-nominated awards for those who have exceeded expectations with a free vacation, to company parties that celebrate holidays and achievements, we strive to maintain a culture where everyone's content and proud to call HomeAway their "home away from home!"
The HomeAway World Headquarters is located in downtown Austin, Texas. Employees love the proximity to restaurants, bars and retail — especially to the unofficial company cafeteria, the Whole Foods Market flagship store. The office space is also situated off of Lady Bird Lake, which has a fantastic hike and bike trail. HomeAway's four-story, 86,000-square-foot, mixed-use building was awarded Gold-level LEED certification in April 2010 for its use of eco-friendly materials. The design is vacation-themed and features a giant replica of the birdhouse from the HomeAway logo.
Perks & Benefits
Target Annual Bonus
Employee Stock Purchase Plan
4 Weeks' Vacation
Free drinks and snacks
Game room
Workout room/area, onsite showers and lockers, and bike lockers
Great medical, dental and vision plans

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