Sr Analyst SEM Ad Copy

| Austin

About Us:

Have you ever had the opportunity to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories? 

That is what we do here at HomeAway.com, an Expedia Inc. company. We are the leading vacation rental website in the world with more than one million online bookable vacation rentals. Our mission is to make every vacation rental in the world available to every traveler in the world through our online marketplace and we're committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together. 

The Opportunity:

An exciting opportunity has arisen at HomeAway for a Senior Analyst, SEM Ad Copy to join our Global Growth Marketing team. This is a global role, reporting to the Sr Manager, Platform and Automation, with ownership of scalable centralized ad copy solutions which take advantage of search engine specific features scaling across countries and languages. Working in partnership with the regional SEM localization teams, the Sr Analyst, SEM Ad Copy will work to ensure that we are using best in class, scalable solutions to manage ad copy across keywords, DSA and all search advertising products. The successful candidate will thrive on actively participating in alpha/beta programs and driving requirements with new partner offerings. A large portion of this role will be centered on developing novel approaches to messaging customers throughout their purchase and repeat path. The successful candidate will be highly data-driven, customer-centric with a proven track record of driving growth & innovation within an e-commerce environment. The ideal candidate would be fluent in more than one language with strong fluency in English and the ability to think like a user.

Responsibilities:

  • Test ad copy across languages and regions to increase CTR and relevance.
  • Align with the Brand and Integrated marketing team to ensure messaging is reflective of current programs.
  • Maintain creative testing schedule and document tests and results for company-wide monthly performance reviews.
  • Develop scalable solutions to message users with seasonal and location specific creative.
  • Write compelling ad copy to message prospective customers with specific calls to action.
  • Maintain best practices documentation and work across all SEM creative teams to continually improve our approach.

Requirements:

To be successful you will bring the following qualifications:

  • Ability to formulate succinct calls to action and value propositions.
  • Ability to think like a traveler and put yourself in the shoes of the customer.
  • High attention to detail and ability to suggest and implement process improvements.
  • Established paid search ad copy writing experience desired.

Benefits:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Paid vacation and sick time.
  • Vacation rental on a yearly basis (taxable benefit).
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on HomeAway.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • ReactLibraries
    • DjangoFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

HomeAway has five offices in the Austin area with a 16-story global headquarters under construction at the Domain set to open in 2019.
11800 Domain Blvd, Austin, TX 78758

Insider's spotlight

How would you describe the company’s work-life balance?

HomeAway has the best work-life balance out of any company I've worked for. Not only are you given plenty of vacation time, they actually encourage you to use it. Around here, we call it a "whole vacation" because you're supposed to enjoy your time away from work and return recharged.

Kayla

Employer Brand & Digital Media Specialist

What projects are you most most excited about?

As a Software Engineer, I’m excited to rebuild an old JavaScript and jQuery STAB component into a new React based component. The goal is to update this component to our new tech stack so when consuming applications move to using Catalyst based applications we can ease the integration process.

Juliana

Software Engineer

What are some things you learned at the company?

I've learned to always be flexible and always question all assumption to a logical conclusion.

Dottie

Partner Success Account Manager

Passion for the business. When you genuinely believe in our mission and the unique value we offer owners/travelers, our clients feel your enthusiasm and want to work with you.

Nevo

Regional Sales Manager

Perks of working here

401(K) Matching
Casual Dress
Commuter Benefits
Company Outings
Dental
Game Room
Generous PTO
Health Benefits
Onsite Gym
Generous Parental Leave
Parking
Stocked Kitchen
Vision
Volunteering Opportunities
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