WP Engine was recently voted the #1 Top Workplaces in Central Texas by the Austin American-Statesman and there's a reason for it! We're a rapidly growing technology company that is committed to having an awesome culture, innovation, open source, exceptional customer service, and the massively growing WordPress community!

Web Content Copywriter Contract at WP Engine
Are you passionate about developing digital brand experiences? Do you have experience building out world class web properties? Are you ready to join a fast paced, high growth tech company? Then this job is for you!
WHAT IS COOL ABOUT THIS JOB

We’re creating something special here at WP Engine. A new breed of technology company at the intersection of tech innovation and service. To entrepreneurs and intrapreneurs, to marketers and technologists on the front line of driving growth, we’re the dedicated partner that provides confidence and peace of mind by delivering any technology and service that will improve your WordPress digital experience. We’re the WordPress platform that provides enterprises and agencies the agility, performance, intelligence and integrations they need to drive their business forward faster.

At WP Engine, we recently launched our new brand strategy and campaign. Now we’re extending that strategy into a fully integrated, 360 brand experience for our customers and employees. Our website will be front and center, showcasing the ART & SCIENCE of digital experiences that can be created using WordPress & WP Engine.

Reporting into the brand team, the Web Copywriter determines and develops content needed to deliver an exceptional user experience, ensuring content is easy-to-understand, actionable, on-brand and consistent for website visitors. This role will be involved throughout the website redesign and development process, including helping to define the content strategy and writing all necessary copy and content artifacts. The writer will shape ideas based on our brand message house, product, analytics (e.g. Google Analytics, A/B Testing Results, Persona Segmentation), and on our overarching site redesign goals resulting in highly engaging, informative, and conversion oriented content.

THE DAY TO DAY

We are looking for a dynamic and experienced Web Copywriter to support the launch of WP Engine’s new corporate website.

  • Writes concise, engaging content that adheres to brand guidelines for tone and voice, uses language best practices for the given channel/medium and is optimized for search engines.
  • Defines content problems to be solved during the objective-setting and discovery process for our website redesign, and decides which content methods and tools to use.
  • Manages content strategy, collaborating heavily with brand, product marketing, and the web team in the planning and development of the website redesign.
  • Leverages customer research, personas, journey maps and site data to develop content strategies that target visitor needs and support business goals.
  • Works closely with experience and visual designers to ensure that content and information architecture supports and strengthens the overall user experience strategy.
  • Aligns with and supports developing consistent cross project or cross-work stream content experience requirements to ensure continuity for the user across the omni-channel customer experience.
  • Publishes simple content updates to the site.
YOUR EXPERTISE AND PASSION
  • Bachelor`s degree or equivalent work experience required.
  • 5+ years professional experience in writing and editing with a minimum of 1 year in an online platform.
  • Experience leveraging Google Analytics and/or other web analytics and CRO solutions to support content decision making.
  • Experience leading content initiatives from ideation through implementation.
  • Experience publishing in an enterprise level content management system.
  • Experience working in a holistic customer-centric design process and ability to collaborate across department teams.
  • Exceptional written and oral communication skills (comfortable in interacting with all levels of the company and presenting projects and status reports).
  • Strong relationship building and networking skills.
  • Strong attention to detail and ability to manage multiple projects simultaneous.
THE PERKS & BENEFITS
  • Compensation (We offer market competitive salaries)
  • Stock Options (Every employee is an owner in the company)
  • Health Benefits (100% Paid Employee Medical, Dental, and Vision)
  • 401(k) (Make the most of retirement)
  • Life and Disability Insurance (100% Paid Life, STD, LTD and AD&D)
  • Generous Vacation Time (Who doesn’t like time off)
  • Transportation (Downtown parking or commuter reimbursement)
  • Lunch (Provided Monday – Thursday)
  • Gym membership discount

Company Reviews

"We have a really talented group here, and there is no shortage of ideas. There is so much potential for having real impact, and with our growth, there are always new projects to tackle."
Justin Harris
Technical Architect
at WP Engine
"There’s raw material for success, but we need carpenters willing to work with grit to build a stable, well-founded house that will last."
Saul Feliz
Sr. Data Analyst
at WP Engine
"We encourage everyone to be their best everyday, and that includes trying new ideas! We have to learn from what we do, even from our mistakes...that’s what makes us better!"
Suzie Bentley
Sr. Trainer
at WP Engine
"I find great satisfaction in working hard with friends to achieve goals and that’s the WPE environment. I take deep ownership of taking an idea and making it happen for my team and our customers."
Amy Niemann
Sr. Manager, Customer Success
at WP Engine
"The opportunity to learn as much as you work provides an amazing environment for you to grow. I’m always humbled by the large amount of unique knowledge everyone brings to help us succeed as a team!"
Alex Kosub
Manager, Technical Support
at WP Engine
"I’m always excited about going to work! Every day I’m tackling something interesting. Everyone at WP Engine is looking to make our product better, our code cleaner, and our test coverage better."
April Neal
Software Engineer
at WP Engine
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Why work with us
If you’re looking for a fun and fast-paced environment where you can make an impact, WP Engine is the perfect spot for you. We are looking for new team members to come help us shape the way people use and think of WordPress. As a member of our team you will have the opportunity to explore and help us all drive the business forward.
Culture
We are a values-driven company and know that people are what make an organization successful. We embrace transparency, innovation, collaboration and encourage you to follow your passion and take on challenges that interest you. Our teams are customer-inspired, committed to doing the right thing, and aspire to lead each other towards greatness.
Perks & Benefits
100% Employee Paid Medical, Dental, and Vision
Lunch provided Monday - Thursday
Equity - Every employee is an owner in the company
Fun company events
Generous paid time off
Paid downtown parking
401(K) - So you can make the most of retirement

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